When it comes to digital businesses, online retailers should prepare for a “Shipaggeddon,” explained Jason Boyce, an Amazon expert and the founder and CEO of Amazon seller management group Avenue 7 Media, LLC.
“This holiday season, shipping and out-of-stocks will be much worse than last year,” Boyce said. “In addition to supply production issues, Amazon is placing Quantity Limits on sellers’ entire businesses. That means best-selling items will be out of stock during the busiest season.”