Building Your Brand OFF Amazon with Rick Cesari

Building Your Brand OFF Amazon with Rick Cesari

Forming a Solid Marketing Base:  Website, Database, and Amazon Advertising dollars spent off-Amazon will always increase your Amazon sales.  This is the concept that Rick Cesari emphasizes in Chapter 10.  Rick  co-wrote The Amazon Jungle The Truth About Amazon,...
Pay to Play!

Pay to Play!

Ads are an integral part of a Seller’s success on Amazon.  Amazon ads are important because when a paid keyword converts to a sale for your listing, the search algorithm adds relevance and links that keyword to your product.  The key to success lies in...
Amazon Fulfillment & Inventory

Amazon Fulfillment & Inventory

5 Ways to Sell on Amazon I have presented ways to survive and thrive on Amazon as a Private-Label Seller in my previous blogs, as well as in Chapters 1 -7 of The Amazon Jungle.  In this blog, and in Chapter 8, I will focus on some of the different ways people...
Build A Brand On Amazon

Build A Brand On Amazon

How Our Business Relationship Started and Grew Our Success With Amazon Selling Rick Cesari co-wrote The Amazon Jungle The Truth About Amazon, The Seller’s Survival Guide for Thriving on the World’s Most Perilous E-Commerce Marketplace with me, Jason Boyce.  Rick...
Rethinking Retail

Rethinking Retail

Don’t sell to Amazon, sell on Amazon In Chapter 6 of Amazon Jungle and this blog, I will encourage you to forget everything you know about the retail business.  Amazon listings are an investment.  Hard work and an effective brand message that you control will pave the...
Amazon Selling Basics: List it To Sell it!

Amazon Selling Basics: List it To Sell it!

The Fundamentals for Getting Set Up and Positioned to Win on Amazon Now that we have learned how to find a great product to sell in Chapter 4 of Amazon Jungle, as well as in my previous blog Get it Made, Make it Cool, it is time to list it to sell!  This blog...