Rethinking Retail

Rethinking Retail

Don’t sell to Amazon, sell on Amazon In Chapter 6 of Amazon Jungle and this blog, I will encourage you to forget everything you know about the retail business.  Amazon listings are an investment.  Hard work and an effective brand message that you control will pave the...
Amazon Selling Basics: List it To Sell it!

Amazon Selling Basics: List it To Sell it!

The Fundamentals for Getting Set Up and Positioned to Win on Amazon Now that we have learned how to find a great product to sell in Chapter 4 of Amazon Jungle, as well as in my previous blog Get it Made, Make it Cool, it is time to list it to sell!  This blog...
Marketing on Amazon: Get it Made. Make it Cool.

Marketing on Amazon: Get it Made. Make it Cool.

Tips for Getting Your Product Made and Making It Yours In Amazon Jungle, Rick Cesari and I reveal our strategic playbook for Amazon marketing success.  After nearly twenty years of Amazon selling experience, I share my own battle-tested lessons learned that will help...
Amazon Product Research

Amazon Product Research

5 Essential Steps for Finding a Winning Product on Amazon Every product has a story to tell. Once the brand, your authentic backstory, has been established, you are ready to sell.  These are the concepts we explored in Chapter 2 of Amazon Jungle, as well as in my...
Branding on Amazon: Start With Your Story

Branding on Amazon: Start With Your Story

Setting Your E-commerce Business Apart From the Rest on Amazon Top Sellers on Amazon work hard, constantly innovate, and persevere.  Each month brings new challenges that require quick decisive action in order to survive and thrive on the platform. Competition...