Ever wonder why you would need to take that extra step of adding the coupon savings rather than the item just being discounted? This CNN article featuring Founder and CEO Jason Boyce explains it. Jason goes on to explain the value to third-party sellers as well.
Offering coupons is an effective strategy for third-party sellers on Amazon. Coupons have been a more successful tactic compared to offering a straight-up discount in getting buyers to complete their purchases, he said. They also helping sellers move up in Amazon’s search rankings, he said. “Sale prices don’t have the same results as coupons.”