Amazon is not just a player in the market – it is the market, growing in momentum every year. Now, anti-trust regulators are racing to catch up

You may not have heard of the Yorkshire Purchasing Organisation. Nor should you. But this local British procurement agency was behind Amazon’s largest-ever deal with a UK public sector body.

Jeff Bezos’s conglomerate signed a £400 million contract with the organisation last year to build a digital marketplace selling everything from paper clips to bandages to the county’s schools, care homes and emergency services.

Amazon won the contract uncontested.

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