Amazon is very litigation cautious, and when letters come from lawyers, or lawyers get involved, the results can be a lot less than hoped for. Amazon responds better to people who use the right words in the right format, based on the SOPs that exist for those teams.

Lawyers come in handy though when you’re trying to boot hijackers off your listings, or respond to an IP infringement complaint from another company.

$1,500 for standard ASIN Reinstatement with a typical turnaround time of 3-5 days for an appeal or plan of action. $4,000 for expedited ASIN Reinstatement with a 24-hour turnaround time. If your suspension involves a product safety issue the cost is $3,000.

If you’re ready to get started you can simply pay for the reinstatement and we’ll get started on your case. If you have questions regarding your situation you can fill out the form to request an initial discovery call where we would be happy to discuss our capabilities and your case with you. Keep in mind that there are very few cases that are unique: either one of our team members helped to write the rules at Amazon, or we’ve worked on several similar cases to yours before.

No, we provide you with a unique email address to invite to your account in order to create a secondary account with limited access. We NEVER ask for or want your primary login or password.

Yes, we do. Please fill out the form to discuss the particulars of your situation.

The first step to ASIN reinstatement begins with scraping the account to identify the root cause OR CAUSES for an ASIN suspension. Understanding the root cause of suspension is crucial to reinstate your ASIN successfully. Amazon typically suspends ASINs for a variety of reasons, including policy violation, performance issues, catalog issues, and many others. After the cause has been identified, you need to develop a Plan of Action (POA) which states: (1) the issue that led to suspension, (2) countermeasures to resolve said issue, and (3) how you plan to prevent the issue from occurring again. After the POA has been developed, it must be submitted to Amazon via Seller Central.

Amazon may restrict a listing for a variety of reasons including internal policy violation, performance issues, catalog issues, and even legal issues. The reason why Amazon may flag or restrict a listing is to ensure that the product is not illegal or prohibited, and that it is ultimately safe for consumer use.

A: We do not offer refunds for reinstatement. We offer professional service but at times there are issues outside of our control including product safety which falls on the responsibility of the manufacturer or brand owner. While we understand Amazon well, we cannot guarantee their responsiveness or willingness to accept a request for reinstatement or accurately predict the outcome of every case.

Typically we will provide you with a draft plan of action to discuss within 3-5 business days of signup. If a case is more complex it can take longer. It’s important that every response is prepared thoroughly and accurately in order to improve your chances of reinstatement, particularly if you were already blocked. Expedited responses promise a plan within 24 hours.

Jeff doesn’t actually read the “Jeff” emails. Instead, his army of assistants review them and sends them on to the correct teams. All it does is get another eye on your appeal but without the proper documentation and support, these are unlikely to increase your chances of success if your plan of action is insufficient.

To activate an inactive listing, you first need it to be reinstated. After your listing has been reinstated, you need to ensure that all elements of the listing are in line with Amazon’s policies. Although you may obtain an approval to continue to sell from the Seller Performance Team, it doesn’t necessarily mean you’ve resolved every key area which can block you from getting your listing available to customers. Need Support? Contact us.

A restricted item on Amazon refers to an item that either: has been prohibited for sale by Amazon, or requires approval before it can be listed.

An ASIN level Suppression means that the ASIN and all its SKUs offered under a specific ASIN have been removed and made unavailable on the platform. You are not able to search, view and/or purchase suppressed listing(s). However, it’s important to note that there are different levels of ASIN suppression, so in some cases an ASIN may only be search suppressed, but still available for purchase if a customer clicked on an affiliate link directly to the product or had it saved in their cart or list.

ASINs can be suppressed for many reasons. Understanding possible underlying root causes such as incorrect product classification, product safety, platform policy violations, and/or regulatory compliance requirements, is the first step in resolving your suppressed ASIN. In some cases, lesser levels of suppression can result from product listings that don’t meet Amazon’s policies such as titles that exceed max length or a category or a primary product image that doesn’t fit Amazon requirements.

ASIN hijacking occurs when an unscrupulous seller creates an offer on an existing ASIN unrelated to their product (typically one that has been discontinued and is no longer available for sale) and attempt to take control of and update the product detail page to showcase their product, and capitalize on the existing product ratings and reviews. This practice violates Amazon’s TOS and is often revealed by reviews that have no association with the product being sold. This can also happen to active listings which can create significant customer confusion.

Listings are suppressed for a multitude of reasons, including incorrect product classification, product safety, platform policy violations, and/or regulatory compliance requirements. To fix a suppressed listing, you’ll need to first identify the specific reason for the suppression by checking the notification from Amazon or reviewing the Account Health Dashboard. Once identified, take corrective actions such as updating the product classification to the correct category, ensuring all product information meets safety and compliance standards, and correcting any policy violations. After making the necessary adjustments, you can submit the listing for review through Amazon Seller Central.