Full Service
Amazon Account Management Services
We Take Care of Nearly Everything
(So You Can Focus on Creating Great Products!)
Our Proven Process
Avenue7Media® is a fast-growing team of Amazon experts running our Proven Process that delivers growth for the brands we serve.
As experts in this business, we will take you through this complicated, yet profitable channel, from launch to accelerated growth.
Phase 1:
Launch – Lay the Foundation or Relaunch (The Right Way)
- Evaluate – How big is your opportunity on Amazon? Not every product category and brand has equal potential. Avenue7Media digs deep into your market to size up your potential for growth.
- Design – Pretty pictures and a list of killer features won’t cut it on the world’s most competitive marketplace. We collaborate with your team to create retail-ready listings that rank and sell. We can take care of all of the graphic design and SEO-optimized content.
Phase 2:
Accelerate Supply and Demand
- Manage Inventory – Bad FBA inventory score? Amazon will punish you. Avenue7Media helps you maintain your Amazon inventory scores and reminds you when it is time to restock.
- Manage Advertising – Don’t advertise until your listing and reviews are right or you can burn potential customers who are unlikely to return. Once your foundation is in place, Avenue7 handles on-Amazon advertising and guides your off-Amazon advertising efforts and traffic strategies to drive sales rank and profitable sales growth. Together, we’ll make advertising budget decisions informed by rich data—including competitor spend.
- Manage Customer Service – We’re experts in Amazon customer service and Amazon-approved review management. With Avenue7Media’s help, you’ll grow a fan base, not just a customer base.
Phase 3:
Optimize Everything (Relentlessly)
- Optimize Your Products – Avenue7Media helps you use Amazon to inform a customer-centric product roadmap. This is crucial to greater brand loyalty and sales growth.
- Optimize Your Tactics – The metrics tell Avenue7 how to respond and accelerate your listings up the ranks. Amazon constantly changes and new competitors launch daily. Our experts use proprietary technology to anticipate trends and make recommendations that keep your brand out ahead of the market.
- Optimize Your Business and Accelerate Growth – How much success can you handle? Our team of specialists finds every opportunity to make this a transformative experience that grows your business! We even offer financial modeling and business consultation to support your growth transition.
Request A Discovery Call
Ready to start growing a profitable, healthy, and exciting business? Schedule a consultation by filling the form below or contact us at (770) 274-4763.
Our Proven Process Works
Amazon Account Management Services Include
Avenue7Media’s Specialists Handle Every Critical Step
Amazon Seller Central Setup
If you’re a first-time seller, our team will guide you through the process of getting your seller central account set up right.
Amazon Brand Registry
In addition to helping you enroll your trademarked brand in Brand Registry, we can also escalate brand related issues on your behalf for resolution.
Competitor Market Research
Avenue7Media digs deep into your market to size up your potential for growth, competitive ad spend needs, and emerging opportunities.
Amazon Product Images
We follow your brand guidelines and can take care of all of the graphic design work—including infographics!
Amazon Inventory Management
Avenue7Media works with warehouses to make sure you process FBA shipments and stay in stock (and maintain your Amazon inventory scores).
Strategic Growth Recommendations
Our team ensures that our clients make continual improvements to their products but also discover opportunities in new high-growth categories.
Amazon Advertising
We’ll create the ad strategy, inform ad spend decisions with competitive spend data, design ads, and get them in front of a high-purchase intent audience!
Amazon Copywriting
Expert copywriting optimized to rank and sell on Amazon? Yes, yes, and yes.
Amazon Listing Health
We monitor and make sure your listings are live and active, including taking steps to reactivate listings erroneously taken down by Amazon.
Amazon A+ Content
We enhance your descriptions and page details with high-definition videos, enhanced images, comparison charts, robust FAQs and more.
Amazon Review Management
Our team uses the latest best practices to get authentic reviews from real customers in order to boost your products rankings.
Amazon Financial Modeling
How much success can you handle? Our team of specialists finds every opportunity to make this a transformative experience that grows your business!
Amazon SEO
Don’t wing it with SEO. Amazon success depends on ranking in search. Our SEO experts know what to do.
Amazon Product Video Editing
While we don’t have a video crew in-house, we’ll connect you with one of our recommended providers, and take care of the post-production and editing.
Amazon Storefront Creation
Your brand store is an opportunity to cross sell, build brand loyalty, and direct traffic to messages and imagery you control.
Amazon Customer Service
With Avenue7’s help, you’ll grow a fan base, not just a customer base. Amazon rewards great customer service!
Amazon Analytics & Reporting
Experience Lift, our proprietary reporting platform developed specifically to help Amazon sellers optimize and grow!
Amazon Monitoring & Alerts
In addition to tracking sales and revenue metrics, we also monitor account health, loss of buy box, and out of stocks in order to keep your sales growing strong.
To calculate Total Advertising Cost of Sales (TACoS) as an Amazon seller, first determine the total ad spend on Amazon advertising, including Sponsored Products, Sponsored Brands, and Sponsored Display ads over a specific period. Then, identify the total sales revenue for the same period, encompassing both organic and ad-attributed sales. Divide the total ad spend by the total sales revenue and multiply by 100 to get a percentage. A lower TACoS percentage indicates higher efficiency and profitability from ad spend, while a higher TACoS may suggest a heavy reliance on ads for sales, pointing to a need for optimizing ad strategy or improving organic sales. Regularly monitoring TACoS helps understand the long-term relationship between ad spend and overall revenue, guiding strategic decisions for ad budget allocation and sales growth strategies.
TROAS (Total Return On Ad Spend)- is an effective way of measuring your overall ad efficiency, and goes beyond just paid traffic. In simple terms, TROAS provides a clearer picture of how much total revenue you generate for every dollar invested in advertising.
Amazon Share of Voice (SOV) refers to the percentage of a product category a specific brand occupies on the first page of Amazon search results. It’s heavily influenced by factors like:
- Paid Advertising: Brands that spend more on Sponsored Products, Sponsored Brands, and Video ads are more likely to appear prominently in search results.
- Organic Ranking: High organic ranking, which is achieved through factors like product reviews, ratings, and keyword relevance, also contributes to visibility.
- Inventory Levels: In-stock products are more likely to appear in search results than out-of-stock ones, especially Amazon listings.
Amazon Conversion Rate Optimization (CRO) is the never-ending process of continuously improving every aspect of your Product Detail Page that influences a customer’s purchase decision. This can include everything from the primary image, product title, infographics, bullet points, brand story, A+ content, and product videos. Success does not come from a “set it and forget it” mentality, but a commitment to relentlessly optimizing everything forever.
Click-Through-Rate (CTR) is the percentage of Amazon customers who view your product in search results compared to the customers who actually click through to your product detail page. Conversion Rate (CVR) is the percentage of unique Amazon customers (typically measured by “Sessions”) who place an order after clicking on the product details page.. Currently CTR is only visible in Advertising and is not available for organic search results. Relentlessly optimizing and improving your CTR and CVR creates more sales, more profits, and more efficient advertising campaigns.
In today’s world of copycats and “me too” products, brands require a “Unique Selling Proposition” (USP) to differentiate their brand and products from the myriad of competitors vying for customers’ attention. A USP can vary from a brand’s core mission and values to the features and benefits of a product that enhance a customer’s life. In addition to having a USP, having a Defensible Product, one that others cannot easily or legally imitate, is equally vital to success.
Tips to avoid losing the Amazon Buy Box include:
– Price your items competitively
– Avoid drastic and sudden price increases
– Offer faster shipping and free shipping
– Provide great customer service
– Keep stock available (Amazon controls which FCs are fulfilled and buy box will depend on the customer purchasing and FCs with available inventory nearby.)
When you lose the buy box, your offer is not listed in the Featured Offer box and will not be connected to the yellow “Buy Now” or “Add to Cart” Buttons. When another seller has won the Buy Box, your offer can still be found by clicking on the link below “Other sellers on Amazon”. In some cases, there are no featured offers, which can occur when the buy box is lost due to pricing, in which case offers will only be visible after a customer clicks the “See All Buying Options” button. Negative impacts of a lost buy box include sponsored product ads being paused, and often a significant decrease in sales.
Our Proven Process Has Been Featured On
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We’ll review your category and your brand as well as evaluate your brand’s potential on the world’s largest online marketplaces.
Our Difference
