Sell Where the Shoppers Are:
On Amazon

Sell Where the Shoppers Are:
On Amazon

Amazon Account Management Services

We Take Care of Nearly Everything

(So You Can Focus on Creating Great Products!)

Avenue7Media is far more than a consulting agency. We’re here to immerse ourselves in your business and bring about transformative results through our proven process and comprehensive Amazon services. Frankly, it won’t always be easy. And, you will need to invest (Amazon is a pay to play platform!). But do this right, and you’ll thrive on the most active marketplace in the world.

How many times have you done this?

You see an ad for an exciting product, go straight to Amazon.com and search for it, and find a similar product from a different brand that offers free two-day shipping. Seconds later, you make a frictionless one-click purchase.

See what just happened? One brand just gave the other free advertising. It happens all the time. If you sell products, it’s probably happening to you.

Avenue7’s Proven Process

Avenue7’s Proven Process flips that story so that your brand benefits from the fire hose of traffic on Amazon. As experts in this business we will take you through this complicated, yet profitable, channel, from launch to accelerated growth.

Avenue7Media is a fast-growing team of Amazon experts running a proven process and delivering an average of 100% growth for our partners.

Phase 1:

Launch – Lay the Foundation or Relaunch (The Right Way)

  • Evaluate – How big is your opportunity on Amazon? Not every product category and brand has equal potential. Avenue7Media digs deep into your market to size up your potential for growth. 

  • Design – Pretty pictures and a list of killer features won’t cut it on the world’s most competitive marketplace. We collaborate with your team to create retail-ready listings that rank and sell. We can take care of all of the graphic design and SEO-optimized content.

Phase 2:

Accelerate Supply and Demand

  • Manage Inventory – Bad FBA inventory score? Amazon will punish you. Avenue7Media helps you maintain your Amazon inventory scores and reminds you when it is time to restock.

  • Manage Advertising – Don’t advertise until your listing and reviews are right or you can burn potential customers who are unlikely to return. Once your foundation is in place, Avenue7 handles on-Amazon advertising and guides your off-Amazon advertising efforts and traffic strategies to drive sales rank and profitable sales growth. Together, we’ll make advertising budget decisions informed by rich data—including competitor spend.

  • Manage Customer ServiceWe’re experts in Amazon customer service and Amazon-approved review management. With Avenue7’s help, you’ll grow a fan base, not just a customer base.

Phase 2:

Accelerate Supply and Demand

  • Manage Inventory – Bad FBA inventory score? Amazon will punish you. Avenue7Media helps you maintain your Amazon inventory scores and reminds you when it is time to restock.
  • Manage Advertising – Don’t advertise until your listing and reviews are right or you can burn potential customers who are unlikely to return. Once your foundation is in place, Avenue7 handles on-Amazon advertising and guides your off-Amazon advertising efforts and traffic strategies to drive sales rank and profitable sales growth. Together, we’ll make advertising budget decisions informed by rich data—including competitor spend.

  • Manage Customer ServiceWe’re experts in Amazon customer service and Amazon-approved review management. With Avenue7’s help, you’ll grow a fan base, not just a customer base.

Phase 3:

Optimize Everything (Relentlessly)

  • Optimize Your Products – Avenue7Media helps you use Amazon to inform a customer-centric product roadmap. This is crucial to greater brand loyalty and sales growth.

  • Optimize Your Tactics The metrics tell Avenue7 how to respond and accelerate your listings up the ranks. Amazon constantly changes and new competitors launch daily. Our experts use proprietary technology to anticipate trends and make recommendations that keep your brand out ahead of the market.

  • Optimize Your Business and Accelerate Growth – How much success can you handle? Our team of specialists finds every opportunity to make this a transformative experience that grows your business! We even offer financial modeling and business consultation to support your growth transition.

Amazon Account Management

Avenue7Media’s Specialists Handle Every Critical Step

Amazon Seller Central Setup

Amazon Seller Central Setup

If you’re a first-time seller, our team will guide you through the process of getting your seller central account set up right.

Amazon Product Images

Amazon Product Images

We follow your brand guidelines and can take care of all of the graphic design work—including infographics!

Amazon Advertising

Amazon Advertising

We’ll create the ad strategy, inform ad spend decisions with competitive spend data, design ads, and get them in front of a high-purchase intent audience!

Amazon A+ Content

Amazon A+ Content

We enhance your descriptions and page details with high-definition videos, enhanced images, comparison charts, robust FAQs and more.

Amazon SEO

Amazon SEO

Don’t wing it with SEO. Amazon success depends on ranking in search. Our SEO experts know what to do.

Amazon Customer Service

Amazon Customer Service

With Avenue7’s help, you’ll grow a fan base, not just a customer base. Amazon rewards great customer service!

brand registry

Amazon Brand Registry

In addition to helping you enroll your trademarked brand in Brand Registry, we can also escalate brand related issues on your behalf for resolution.

Amazon Inventory Management

Amazon Inventory Management

Avenue7Media works with warehouses to make sure you process FBA shipments and stay in stock (and maintain your Amazon inventory scores).

Amazon Copywriting

Amazon Copywriting

Expert copywriting optimized to rank and sell on Amazon? Yes, yes, and yes.

Amazon Review Management

Amazon Review Management

Our team uses the latest best practices to get authentic reviews from real customers in order to boost your products rankings.

Amazon Product Video Editing

Amazon Product Video Editing

While we don’t have a video crew in-house, we’ll connect you with one of our recommended providers, and take care of the post-production and editing.

Amazon Analytics & Reporting

Amazon Analytics & Reporting

Experience Lift, our proprietary reporting platform developed specifically to help Amazon sellers optimize and grow!

Competitor Market Research

Competitor Market Research

Avenue7Media digs deep into your market to size up your potential for growth, competitive ad spend needs, and emerging opportunities.

Amazon Product Development

Amazon Product Development

A small product tweak can make all the difference. Amazon’s insight-rich data (including customer feedback) tells us what is and isn’t working.

Amazon Listing Health

Amazon Listing Health

We monitor and make sure your listings are live and active, including taking steps to reactivate listings erroneously taken down by Amazon.

Amazon Financial Modeling

Amazon Financial Modeling

How much success can you handle? Our team of specialists finds every opportunity to make this a transformative experience that grows your business!

Amazon Storefront Creation

Amazon Storefront Creation

Your brand store is an opportunity to cross sell, build brand loyalty, and direct traffic to messages and imagery you control.

Amazon Monitoring & Alerts

In addition to tracking sales and revenue metrics, we also monitor account health, loss of buy box, and out of stocks in order to keep your sales growing strong.

A Brief History of Avenue7Media and Amazon

When Avenue7Media founder & CEO Jason Boyce became an Amazon seller in 2003, he was one of only a few thousand sellers joining the platform as a 3rd party seller. Creating basic listings with some SEO keywords and a few spec sheets and product images is all it took to grow double-digit sales year over year.

As Amazon expanded its product lines, inviting more sellers to the platform, the product selection increased, enhancing the customer experience. This, in turn, drove more traffic, which in turn attracted even more sellers offering greater selection at lower prices to compete for the growing market.

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This process known as “The Amazon Flywheel” effect has only accelerated over time. Amazon’s exponential growth continues to dominate the eCommerce landscape attracting more competitors.  Combining  increased competition with the fact that Amazon automates more processes with imperfect bots and it’s a recipe that creates seemingly endless headaches and painpoints for sellers on the platform.

Amazon became a gold rush for everyone from resellers, retail arbitrageurs, and legions of private label sellers looking to launch the next great product.  Amazon has also been a place that’s made a lot of ecommerce fortunes. As stakes rose, so did the willingness to cut corners, resulting in a combination of unsafe products being sold on Amazon that lacked proper compliance and safety testing to blackhat tactics used by sellers to gain a competitive edge. None of which was good for consumers, nor well meaning sellers who play by the rules.

The need to generate product reviews to gain “social proof” gold is partially behind every sale on Amazon, and it began with massive giveaways that escalated into blatantly illegal practices of buying fake reviews to post on the site. In addition, sellers discovered discontinued ASINS and attempted to rebrand them to “launch” their product with hundreds or thousands of preexisting, yet irrelevant, reviews.

Amazon continued to update its algorithm, platform, and policy to prevent abuse of the platform, as well as restrict sellers from being able to make simple updates to their listings. This included incorrectly flagged products as pesticides, suppressed listings for including harmless keywords, and account suspensions if it was believed that one Amazon account was associated with another (even if it was not). Again Amazbots are imperfect and create continual headaches for small business product brands.

This increased complexity in every aspect of Amazon selling, make it more difficult for brands to list, edit, advertise and promote their products to potential Amazon shoppers. As Amazon Advertising grew in popularity, eventually becoming a necessity, so did the complexity and types of ads, advertising strategies, and the need to manage a multitude of traffic sources to a brand’s listings. 

As Amazon’s complexity grew, so did the need for a team to manage it. In the golden age of Amazon, hiring a kid out of college to throw up your product listings, outsource some product graphics, and run a few ads was possible. Those days are over. As a constant innovator, Amazon continues to release new features, make updates to its platform and roll out policy changes, all of which require sellers to stay completely up-to-date and informed or risk suspension or loss of sales. It also requires a full team of experience Amazon operators.

The challenge with Amazon is that it requires the highest level of execution at every level to maintain profitable growth: from SEO to copy, graphic design to ads, and inventory management to customer service. In order to be successful, a brand owner must understand the three levels of execution and know that capacity they have in terms of time, team and talent to be able to execute at each:

1) Knowing What to Do

2) Knowing How to Do It

3) Being Good at Doing It

While a brief search on Google can tell you what you need to do, and in-depth videos on YouTube can even show you how to do it (provided they’re accurate, up-to-date, and within Terms of Service), the key to success is being good at executing the task with excellence. This leaves sellers with three options for managing their Amazon Seller account: 

1) Do it Yourself

The challenges with this option are obvious. There simply isn’t enough time in the day to keep up to date with the changes and master all of the skills necessary to ensure that your product listings and account are optimized at the highest level. If you plan to run your business, develop new products, source them, and deal with imports and supply issues, all while handling every aspect of Amazon, there is likely little time left for things like eating or sleeping.

2) Do it With Help

While many brands and sellers resort to outsourcing contractors or part-time VA’s, there is a need for quality control that can only be achieved if the seller knows what to look for and understands what’s expected. Lack of formal training can result in outsourced talent making changes to your account that can hurt more than they help. If you’re not completely aware of all of the best practices or policies and can hold a contractor or part-time employee accountable, the likelihood of mistakes is unavoidable. And unfortunately, Amazon is a very unforgiving platform.

3) Have Someone Do it For You

As most sellers have discovered, trying to do everything yourself or even with the help of some part-time staff does not provide a necessary and complete solution. As Amazon agencies explode in numbers, it has become increasingly difficult to identify who is not only qualified to manage your account but represents a legitimate company that abides by Amazon’s Terms of Service and established best practices. In short, brand owners are looking for a partner with an established reputation that they can trust.

At Avenue7Media, we have combined decades of experience, hired top talent, and invested relentlessly in our processes, team, and technology to provide consistent results for our clients who become partners in their success on Amazon. From our innovative technology to our experienced operators, Avenue7 combines the passion for your success with intricate knowledge of how the Amazon algorithm and platform works.

If you’re looking for Amazon Account Management Services team you can rely on, reach out to us to set up an initial discovery call to learn how we can help you grow profitably on Amazon and beyond.

This process known as “The Amazon Flywheel” effect has only accelerated over time. Amazon’s exponential growth continues to dominate the eCommerce landscape attracting more competitors. 

Book at Discovery Call