Selling Fashion Accessories on Amazon

By Lilla built a successful wholesale business selling handmade hair ties that double as bracelets. But when they tried to sell on Amazon, their business seemed incompatible.

HOW WE HELPED

Amazon is different. To succeed, you need the right product strategy, price point, optimized listings, and expert knowledge of Amazon’s opportunities, rules, and gotchas.

“Avenue7Media developed our Amazon strategy, registered our brand, deployed advertising and coupons and got By Lilla in on Amazon Prime days. They kept us informed so we could see what factors were helping our sales grow!”  – Colette Feldman

RESULTS

• 210% unit sales growth in the first month

• 839% increase in Holiday season orders year over year

• 24X Amazon revenue growth in the first year

Bringing a Proven Product to a New Market

After decades in the animal care industry, Dr. Shawn Seitz became fed up with products that don’t work. He founded Alpha Tech Pet in 1989 to bring animal care products to market that (a) are safe for people and animals, (b) are environmentally friendly, and (c) actually work.

HOW WE HELPED

Amazon once accounted for 5-10% of Alpha Tech Pet’s business. Ave7 has helped grow that to 30%. Now Alpha Tech Pet is able to project revenue and keep its products stocked and available to customers. We’ve achieved an Amazon 3^rd ranked product in the Dog Stain Remover category with a near-perfect listing.

“Avenue7 has been far more successful at managing challenges like this because they know exactly what to do.”
– Dr. Shawn Seitz, Founder and CEO, Alpha Tech Pet

RESULTS

• 19X 3-Year Revenue Growth
• Top 3 ranked Amazon products in the Dog Stain Remover category
• 30% – Grew the Amazon channel from <10% to >30% of Alpha Tech Pet’s business