With Amazon’s ever-increasing complexity in every aspect of the Seller & Vendor Central Portals, the ability to keep up to date with each new feature, update, and the procedure has stymied the savviest sellers. As the size of Amazon’s market share in the eCommerce market continues to grow (currently over 55%) the lack of available talent with real Amazon expertise continues to decline.

“The Amazon ecosphere is a delicate balance where every part is highly dependent upon the other, and if just one break, the entire system can and will fall apart.”

This is where the benefit of having an Amazon Agency comes into play. Our expert Amazon strategists are able to guide you through the complex Amazon Jungle, handling nearly every aspect of the work for you. Starting with product research, we make sure that the products you’re developing match the current Amazon trends and that they meet Amazon customers’ needs and expectations.

If you’re not selling on Amazon, we’ll guide you through Amazon Seller Central Setup including enrolling in Amazon Brand Registry with your registered trademark.  We’ll also design and create your optimized product listings. If you’re already selling on Amazon, we’ll do a full listing audit and re-optimization to ensure your product is well branded and perfectly positioned to appeal to your target audience.

Amazon listing optimization begins with building target customer avatars and a deep dive into SEO keyword research, in order to discover what keywords your customers are using to find products like yours on the platform. The next step is copywriting for Amazon which focuses on your product’s features and benefits, showing customers not just what your product is and what it does, but how it will make their life easier and better.

Next, our talented team of Graphic Designers creates optimized product images that again highlight the benefits of your product to your customers and tell your brand story with great messaging and visuals. Building on solid listings we add A+ Content in order to increase conversions and cross-promote your entire product line while continuing to build your brand story. Lastly, our video editors take your existing video assets and optimize them for your product listings, sponsored brand videos, and brand store videos to further engage customers and drive them towards a successful purchase.

Sales only happen when your product is in stock and available. That’s why our talented inventory team works to ensure that you have up-to-date forecasts on sales and inventory in order to maintain stock at FBA. In addition, our listing health team will actively work to prevent listings from being deactivated, and if Amazon does take a listing down for any reason, we’ll work to get it back up and active again. Oftentimes before you even know it’s down.

As a customer-obsessed company, Amazon has strict customer service requirements. Our in-house team will answer all buyer-seller messages, respond to all customer questions, and handle any issues in regards to returns, customer requests, and negative seller feedback and product reviews.

One of the greatest challenges brands face on Amazon is updating their product detail pages, even with Amazon Brand Registry. This can be undesired changes to your product title, images, or product category. Whether it’s retail contributions blocking your updates, the inability to update your content, or complex fixes requiring flat file templates, our team is well versed in the art of fixing even the most complicated Amazon catalog issues, all as part of our managed services.

In addition to all of this, our team of skilled Amazon operators will handle Amazon Advertising, Amazon Account, and ASIN Reinstatements and Strategic Growth Recommendations to help you expand your product line with complimentary products that your customers are looking for. If you’d like to get started, you can learn more about our Amazon Account Management Services.

Suspensions, restricted ASIN’s, safety violations and performance issues are frustrating and negatively impact sales. Oftentimes sellers don’t know what they did wrong, and more times than not they did nothing wrong at all. As a Full-Service Amazon Agency, we understand the stress and challenge of having your account or listings shut down and the impact that can have on your business, and even your life. However, responding hastily without a well-written plan of action (POA), failing to take responsibility, or not being able to identify the root cause of an issue can create further, unnecessary delays in your reinstatement process. Let’s face it, Amazon staff are overwhelmed and sensitive and you need to know who to speak to and how to speak to them in a way that gets your issue resolved fast.

There are a lot of Amazon reinstatement services for sellers to choose from, ranging from top-quality service providers to those that operate in a less than professional manner. This can include anything from hastily written appeals to over-used suspension appeal templates, to new hires that lack the education and experience to correctly identify a root cause and make the appropriate recommendations for reinstatement.

At Avenue7Media we pride ourselves on having an experienced team of Amazon Performance, Catalog, Compliance,  Reinstatement, and Suspension experts with decades of cumulative experience who take a different approach. Our team understands the Amazon process, language, and unspoken requirements to get the job done in accordance with Amazon Policies. Our team consists of several former Amazon Compliance and Amazon Performance team members who provide a unique solutions-oriented perspective to identify root causes for suspensions, reinstatements, catalog issues, safety, and compliance issues and solve them as efficiently as possible.  We know that your business depends on healthy active Amazon listings and we work feverishly to solve your Amazon issues.

Our team begins with a comprehensive deep dive to identify the root cause of your suspension, delisting, safety, or catalog issue. This step is often the hardest part for sellers due to vague, incomprehensible seller support messaging or Amazon performance notifications.  Understanding all aspects of your listings and account allows our team to provide the necessary insight and recommendations in order to comply with Amazon’s requirements and resolve the issue.

We work with you to provide Amazon with immediate and aggressive action to get your account or listing reinstated. Not only will we exhaust all avenues for each appeal, but we will work diligently to get your appeal to the right team for reinstatement. While we cannot guarantee success for every scenario, we have a proven track record with a 90%+ success rate on all Amazon issues we take on.

If you’re currently experiencing any of the following issues: Account Suspension, ASIN Delisting, and Account Issues that are driving your business into the ground, you can learn more about our ASIN Reinstatement and Amazon Reinstatement Services.