Amazon DSP Agency

Amazon DSP Advertising is one of the best ways to build a full funnel strategy that reaches customers at every stage of the buying journey, and serves ads according to what those consumers are interested in. Today’s brands can’t win without bringing new customers to their brand and Amazon DSP is a very effective way to do this.

 The minimum spend for Amazon DSP can start at $5,000/month if done through an agency, the self-service typically starts at $200,000/month. Self-service and managed-service options are available. Self-service customers fully control their campaigns without any input from Amazon. The managed-service option is designed for companies that want access to Amazon DSP inventory with Amazon managing their budgets and campaigns. The managed-service option typically requires a minimum spend of $50,000 USD, if not accessed through an agency where the minimums are lower.

Amazon DSP is an ad platform that is designed to engage bot on-Amazon and off-Amazon audiences and bring them to Amazon products. It is based on audience targeting and consumer interests in market and lifestyle. Amazon creates audiences based on the buying behavior of it’s massive customer base. Unlike other DSP platforms like Facebook, Amazon collects actual buying data (1st Party Data) of consumers and serves ads on a cost per thousand impression (cpm) basis.

A) Yes, Amazon DSP (Demand-Side Platform) can be used for top-of-funnel (TOFU) advertising. It is designed to engage audiences at all stages of the buying journey, including awareness (top-of-funnel), consideration (middle-of-funnel), and decision (bottom-of-funnel). By leveraging Amazon’s extensive first-party data and advanced targeting capabilities, DSP effectively reaches new and existing customers to build brand awareness and drive conversions

Amazon DSP has arguably the biggest and best first party data databases, which means that brands are able to develop consumer profiles with more accurate information than any other comparable platform. Unlike a Facebook or Instagram ad that requires code snippets on an ecommerce website to work, Amazon collects audience data on roughly $700 billion in online sales per year via it’s own websites ensuring a higher quality of data.

CTV advertising delivers targeted video ads through internet-connected TV devices, reaching engaged audiences with precision and measurable impact. CTV and STV ads run on Streaming TV channels like Prime Video, FreeVee, and Netflix.

Streaming TV (STV) advertising delivers video ads over the internet to devices like smart TVs and streaming devices. It targets specific audience segments using detailed data on demographics, interests, and behaviors, effectively reaching viewers who prefer on-demand content. A key advantage of STV advertising is its integration with advanced analytics and performance tracking tools, offering metrics like video completion rates and incremental reach. This allows advertisers to optimize ad spend and achieve higher engagement by reaching viewers in chosen content environments.