Amazon Advertising Agency
Navigating the complex ad landscape can be challenging. Still, our ad services offers tailored solutions to supercharge your campaigns and uncover untapped opportunities. With Avenue7Media’s advanced data analysis and insights, we deliver extraordinary results. Discover what good looks like and let your business thrive with our expert support in Amazon PPC management and Amazon DSP advertising.
Avenue7Media utilizes proprietary AI technology to execute its advertising strategies for profitable client growth. Our people create the strategy and the AI tech executes it.
Ave7 Advertising Team and Capabilities
- Our Amazon Ads Search team of 20+ Amazon Advertising Specialists
- Dedicated proprietary tools for Amazon Ads Reporting, Audit, and Planning
- Strategy & Launch align on goals and KPIs, set up a 30-60-90-day plan for Amazon ad campaigns
- Bid Optimization: Amazon Keyword research, bid adjustments, and budget management.
- Every team member is Amazon & Walmart Ads Certified
Amazon Advertising
Amazon Advertising offers a powerful platform to reach millions of potential customers, but unlocking its full potential requires expert guidance. At Avenue7Media, we craft targeted, high-impact Amazon ad campaigns that drive visibility, engagement, and sales. Our team leverages advanced analytics, strategic insights, and creative optimization to ensure your products stand out in a competitive marketplace. Let us help you maximize your ad spend and achieve extraordinary results on Amazon.
Amazon Advertising Services
Are your Amazon advertising campaigns performing well but not reaching their full potential? You might have decent click-through rates and costs per click, but there’s room for improvement. If you’re ready to elevate your ad performance and optimize your ad spend, creatives, and copy for maximum impact, Avenue7Media is your ideal partner.
Partner with us for data-driven success in measuring and analyzing your PPC campaigns. As an Amazon advertising managed service provider, we ensure your campaigns are finely tuned for optimal performance. Our collaborative approach involves understanding your business goals and target audience, enabling us to create campaigns that deliver remarkable results.
Avenue7Media is a Proud Amazon Partner
Schedule An Amazon Advertising Consultation
Ready to start growing a profitable, healthy, and exciting business? Schedule a consultation by filling the form below or contact us at (737) 727-4351.
Our Amazon Advertising Works
Amazon PPC Strategy
There are several benefits and uses of campaigns and your goals will dictate the strategy that will work best for you.
1) Protect Your Brand
The first and most important is actually brand protection. If a customer searches for your brand it’s important that they see your product and not the ads of a competitor who’s attempting to steal sales and gain market share. This is also important when training the Amazon algorithm to recognize your brand (if Amazon is always suggesting a different search term, assuming that your brand is a typo.)
2) Launch a New Product
The second use of campaigns is to launch a new product. In these cases, you may be spending a significantly higher amount than the initial return on investment in order to get the initial sales velocity going at which point you’ll be able to decrease ad spend once the product has momentum, reviews, and organic sales.
3) Increase Product Sales
You can use campaigns simply to increase sales, typically by targeting additional generic search terms that customers might be using when looking for your product.
4) Increase Organic Rank
While any campaign that drives converting traffic to your listing can generate sales, campaigns can be used specifically to achieve an increase in organic rank, which will in turn lead to increased organic traffic and overall sales.
5) Discover New Keywords
Campaigns also help you discover new keywords that customers are using to find and purchase your products that you may not have realized when doing your initial SEO keyword research.
6) Validate SEO Keywords
Advertising is also helpful to validate the keywords that you’re targeting for your product. In some cases you may discover that the keywords you thought were relevant simply don’t convert for your product or aren’t being used by your target customers. You may also discover new search terms used by customers that are driving sales. These search terms can then be used not only for advertising, but also be strategically integrated into the listing in order to increase organic sales in the ongoing strategy of optimization, launch and analysis.
Types of Amazon Campaigns
There are three primary types of Amazon campaigns that you’ll find in the Amazon Advertising Console.
Amazon Sponsored Products
The first is sponsored products, which is the most popular and typically account for 65% of all advertised sales
Amazon Sponsored Brands
Sponsored Brands requires active Brand Registry enrollment, and allows you to create brand ads that typically have top placement in search results, and also includes video ads and the ability to drive advertising to your Amazon storefront.
Amazon Sponsored Display
Sponsored Display is a type of display advertising that allows your ads to show up on relevant products, in relevant categories both on and off Amazon. In addition, you can retarget customers who have viewed your products or similar products in the past 30 days but have not yet purchased them. Amazon continues to roll out new features of sponsored display including category and audience targeting.
Types of Amazon Campaign Targeting
Keyword Targeting
Keyword targeting means that your ad will show up in the search results when a customer searches for a specific search term.
Product Targeting
Product targeting means your ad will show up on the detail page of a specific product or ASIN. This could be one of your own products, a competitor’s product, or even a complimentary product that you are likely to get in front of your target audience.
Expanded Product Targeting
In addition to targeting specific ASIN’s, you can now also choose expanded product targeting which includes additional ASIN’s related to your selected target.
Amazon Sponsored Products Ads
Manual Targeting
Manual Campaigns allow you to target specific keywords for the specific products that you choose.
Amazon Advertising Automatic Targeting
The first type of sponsored product campaign we’ll discuss is automatic sponsored product ads. The primary use of auto campaigns is to discover new keywords and ASIN’s that you can then target in manual campaigns.
When you create an auto campaign, Amazon will automatically target four different groups of keywords/products:
Close Match
This means that your product will show up for search terms that closely match the keywords in your product title and listing.
Loose Match
This allows your product to show up for terms that loosely match keywords in your listing.
Substitutes
Auto campaigns will also show your product on the detail pages of substitutes, that is, products that are similar to yours.
Complements
Which are products that customers may likely purchase in conjunction with yours.
While your goal is not simply to target the lowest possible ACoS here, you can begin to make some adjustments to the bids for the different target groups depending on how they perform, and in some cases, turn off a specific targeting group if it is altogether unsuccessful at generating any sales.
While you are making an investment in discovering new terms and ASIN’s to advertise on, you still want to do so with some level of overall profitability and avoid excessive wasteful spending. You can also use negative product and keyword targeting in auto campaigns in order to increase efficiency of the auto campaign over time.
Start Running Amazon Sponsored Ads
Ready to start growing a profitable, healthy, and exciting business? Schedule a consultation by filling the form below or contact us at (737) 727-4351.
Types of Amazon Campaign Targeting
Sponsored Brand Ads
Amazon Sponsored Brand Ads provide a significant competitive advantage for Brands with Brand Registry by giving you placement at the top of search. Brand Ads typically show up above every other type of advertised or organic placement in search results making it the first thing customers see when searching for a specific term or viewing any specific category on Amazon. You can also highlight multiple products allowing customers to see your best sellers or related products together in an ad.
Sponsored Brand Video Ads
In addition, brands can leverage Video Advertising which typically shows up in the middle of search results, and using a combination of movement and taking up nearly the entire width of the page, provide an incredible opportunity to stop customers from scrolling and feature your product.
Storefront Spotlight
Brand Ads also offer the unique ability to drive traffic either to a group of products or to your Amazon storefront, where you can cross sell products, highlight the features and benefits away from the distraction of numerous competitor products and typically increase the average order value. Lastly, when advertising with brand ads you can now view the percentage of New-to-Brand orders, allowing you to see exactly how effective your marketing is to acquire new customers and not simply retarget existing ones.
Sponsored Display Ads
Prominent Placement Display Ads
Sponsored Display ads offer prominent placement on competitor listings, typically below the product features and the buy box. You can target both specific ASIN’s as well as entire categories and then further refine the targeting by brand, price, star rating and whether or not the product is prime eligible. For example, you can target other products in your category that have fewer than 10 stars, and less than a 4 star rating in order to show customers your better rated product. Similarly, you could target more expensive products that aren’t prime eligible, etc, depending on your strategy.
In addition, you can do views remarketing, which means you can show ads to customers who have not purchased a product that matches your criteria, such as viewing your product or a competitors product, to see if they’re still in the market and interested in purchasing. Similar to Product Targeting, Display ads can be used to directly target competitor products, target complimentary products, as well as cross-sell your own products. Sponsored Display ads tend to be incredibly effective during peak traffic seasons such as Prime Week, Q4 and other high traffic shopping times.
Adding Converting Keywords
Once you have your campaigns running, one of the things you will want to do is to continually add new converting search terms into the appropriate campaigns. For example, if a customer searches for “boys blue basketball shoes” that converts in an auto campaign, you will then want to add that search term, in all match types, into a manual campaign that targets similar generic terms.
Similarly, if someone searches for “basketball kids shoes boys” that converted in a manual campaign for the broad match term “Boys Basketball Shoes”, you will want to add the specific converting term in all match types either back into the original campaign or the most appropriate campaign depending on what makes the most sense.
Not every converting search term is worth adding, especially if it seems unlikely to convert again, such as a typo or misspelling that isn’t likely to be replicated, etc. In the next section we’ll discuss a tool that can help you automate this process saving tons of time and making campaign optimization simpler and easier.
While it can be challenging at first, remember not to allow the complexity of advertising to overwhelm you and prevent you from getting started. The goal is to keep it simple, start the process and continue to learn and advance your strategies over time.
Campaign Bidding Strategy
Determining Your Starting Advertised Bid
Start by setting your campaign budget, and then selecting your Campaign Bidding Strategy. Dynamic bids allow Amazon to increase or decrease your bids based on the likelihood of a sale. In most cases, “Dynamic Bids – Down Only” is the preferred option to prevent Amazon from over-bidding on keywords, but you can also use Exact if you want Amazon to use your exact bids every time without manipulation.
There are two primary methods for determining your starting bid, which both rely heavily on your overall strategy and advertising budget. If you want to be more aggressive in your advertising, your ad spend will initially be much higher, with larger amounts wasted on non-converting or poorly converting keywords, but you’re also more likely to generate sales and discover your better-converting keywords much faster. On the flip side, if you plan to take a more conservative approach or have a limited budget, you can start with lower bids, and then slowly increase them until you begin seeing impressions and clicks. This will take longer to generate sales but will allow you to discover both converting and non-converting keywords with a more profitable approach. If you’re not certain what your starting bid should be, you can always begin with Amazon’s recommended bid and then bid up or down from there.
Note that when you create a new campaign, you can select your Campaign Bidding Strategy which is how Amazon will interpret and adjust your stated bid. We recommend starting with a “Fixed Bid”, which will force Amazon to show your product, especially for the first 2 weeks of advertising, longer if you’re taking a more conservative approach. Once you have data around your keywords, you can then adjust the bidding strategy to “Dynamic Bids Down Only” for campaigns that you want to be more conservative on, or to “Dynamic Bids Up and Down” for campaigns proven to convert at a low ACoS and high conversion rate.
Start Running Amazon Sponsored Ads
Ready to start growing a profitable, healthy, and exciting business? Schedule a consultation by filling the form below or contact us at (737) 727-4351.
Our Proven Process Has Been Featured On
Schedule An Amazon Advertising Audit Today
We’ll review your category and your brand as well as evaluate your brand’s potential on the world’s largest online marketplaces.
Our Difference
