Amazon A+ Content
Amazon A+ Content is the best way to showcase your product, tell your brand story, educate your customers, answer common customer questions and cross-sell products on Amazon.
A+ Content – Table of Contents
What is Amazon A+ Content?
Amazon A+ Content, formerly Enhanced Brand Content (EBC), is part of a product listing that allows you to create media-rich content using images and text. It is another opportunity for Sellers and Vendors to enhance the shopper’s experience and impact what a potential buyer needs to know about the product before adding it to the cart.
For Sellers, A+ takes the place of the product description on the listing (The product description is still indexed by Amazon, though, and may show up in other areas, so it’s essential to keep it optimized and accurate.)
For Vendors, A+ is shown right below the product description.
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Differentiate your Brand & Product
Taking the time for A+ content creation can differentiate your brand and product from the competition. It is a free opportunity to use media-rich content to sell your product by focusing on the following areas:
• Showcase product benefits
• Explain product features
• Educate the shopper
Take advantage of the graphics modules (which are larger than the primary and alternate images in the listing) to visually “Wow” the shopper, explain the product, and the solution it provides to make their life easier, better, and more enjoyable.
Cross-Sell
Amazon A+ Content is also an opportunity to cross-sell your product with other products in your brand catalog thanks to a Comparison Chart module. This allows customers to not only make an informed decision regarding which product may be best but also allows you to share compatible products that can be purchased together, increasing your average order value and delivering more value to your customers.
Brand Story
One of the most important things you can do on Amazon to differentiate yourself is to tell your brand story! What is your brand about, and why should the shopper care about your brand? There is now a module dedicated to brand stories where you tell your story in both visual and text form, take shoppers to your brand store, and cross-sell other products within your catalog.
Amazon Enhanced Brand Content
A+ Content was originally launched as “Amazon Enhanced Brand Content” for Amazon Vendors due to its superior content over standard text product descriptions. As Seller Central gained popularity and traction, Amazon eventually rolled it out to Brand Registered Sellers in Seller Central and renamed the content “Amazon A+ Content”. Some help articles and modules still refer to A+ as “Enhanced Brand Content.”
Amazon A+ Content Creation
If you’re a brand registered seller you can start the process of creating A+ content by going to Amazon Advertising – A+ Content Manager in the Seller Central dashboard. From there, select “Start Creating A+ Content” and select “Create Basic” under Enhanced Product Description. Next, name your A+ Content.
There are five steps to adding A+ Content to your product detail page:
- Create Content
- Apply ASINs
- Submit
- Approval
- Published
Amazon will show you the status of your A+ Content as it goes through the process.
Amazon + Content Language Options
Select the Language you want the A+ Content to display in. The primary options for Amazon.com are English (US) and Spanish (US). This allows you to create multiple language options for a single ASIN based on the language preference selected by the Amazon customer.
Amazon A+ Content Modules
Amazon currently offers 17 modules for standard A+ Content and allows most sellers to add 7 modules in total to create their content. It’s crucial that brand owners select the best modules to increase conversion, answer customer questions, and cross-sell / up-sell their most relevant products. Note that each module can be used more than once and is not limited to a single use.
Once you have selected the modules best for your product, you must fill in the appropriate fields based on the selected module. This may include headline and description text boxes and uploading images and captions.
Ensure that the images you upload meet the required specifications for each section, including the minimum required image size (ie: 300×300 pixels). When you upload an image, you will also be required to add image keywords that describe the image for customers using screen reader applications.
To add new modules, click “Add Module” at the bottom of the page. Once a module is added, you can adjust the order by clicking the “Up” or “Down” arrows in the upper right corner of the module. Click the “X” to remove the module from the A+ Content design.
Amazon A+ Content Preview
The A+ Content Manager offers two tabs: Editor and Preview. You will use the Editor section to build your A+ Content and then use the Preview tab to view what the completed A+ Content will look like on your product detail page.
In the Preview mode, you also have the option of viewing the A+ Content in Desktop or Mobile format to ensure that the content you’re creating is optimized for both a desktop and mobile viewing experience.
To save your work as you progress, be sure to click the “Save as Draft” button at the top. Your A+ Content will remain in draft mode until you submit it for approval.
A+ Content Asset Library
In order to keep track of all of your digital assets for A+ Content, Amazon allows you to Tag A+ assets with keywords or short phrases which you can then search for later using the search bar. In addition, you can search the Asset Library by entering the image name, the tag associated with the asset, as well as sort by last modified or the image name. Keeping your A+ Content and Assets organized is essential to success, especially as your Amazon catalog grows.
Assigning ASIN’s to your A+ Content
Once you have created your A+ Content the next step is to add ASIN’s that the A+ Content will be apple to. A+ Content should ideally be designed for and applied to each ASIN in your catalog, but in some cases can be applied to a Parent ASIN or even an entire catalog depending on the quantity and similarity of SKU’s.
Amazon introduced a Bulk Upload feature allowing sellers to assign A+ Content to thousands of ASIN’s across their entire catalog quickly and easily. Keep in mind that you cannot assign multiple A+ Content pages to the same ASIN. Once you have assigned your ASIN’s you will be able to Submit the A+ Content for Approval.
ASIN Not Eligible for Amazon A+ Content
In some cases, your product ASIN’s may not be correctly enrolled or tied to your brand name. In these cases, Amazon will show your ASIN as “ineligible” and will give you an error message:
[Error Message Box] “You are unable to add content to this ASIN because our system does not recognize this ASIN as part of your brand.”
If you encounter this issue with an ASIN in your catalog, Avenue7Media is able to assist with hourly Amazon Catalog Support to help you resolve this issue.
Amazon A+ Content Examples
Here are some exceptional examples of A+ Content. Click the Link to view the full A+ Content page on Amazon:
What does A+ Content do for my listing?
Increase Your Conversion Rate
A+ can make your listing stand out by making a strong first impression, easy to skim, and most importantly, can increase your Amazon conversion rate.
According to Amazon, an A+ can increase conversion between 3-10%. However, it is difficult to link this data directly and exclusively to A+ to support this. But, it is true that a thoroughly optimized listing, including A+ content, can have a much larger impact on conversion rates than titles, bullets, and images alone.
Ranking and SEO
Use SEO best practices within the A+ content text modules and image’s meta description (alt text) to facilitate Google’s organic ranking of your product listing. The easier it is for shoppers to find your product, the higher likelihood of clicks, sales, and reviews. The more activity on your listing, the higher its relevance, placing it higher on Google searches. Well-designed A+ content has a positive effect on the listing’s organic ranking. Both Amazon and Google currently index A+ Content.
Improve Mobile Experience
Mobile shoppers benefit from A+ Content as well as it appears right after the product images. Keep in mind that the listing’s bullets are only partially visible, whereas the A+ will appear in its entirety. In addition, A+ Content is being featured heavily on mobile, often showing up above the product features making it a vital component of the customer journey.
Build Shopper Trust
Shoppers are more likely to continue their shopping journey on listings with A+ content than on those with skeleton listings. Having a built-out listing and A+ tells the shopper the brand has spent time and energy on the product, making it more trustworthy and less likely to be a counterfeit or a cheap imitation.
The use of consistent branding across all content creation on Amazon is essential. Ensure your brand presence and make it recognizable. As a brand, you have the opportunity to create a direct connection with the Amazon shopper. Establishing that relationship can increase the average order value, the chance of repeat purchases, and a higher lifetime value.
Who Can Create A+ Content?
A+ Content is available to all Vendors and Sellers with Brand Registry, or sellers participating in Amazon’s Launchpad Program.
Amazon A+ Content Cost
Amazon A+ content is free for vendors and registered brand sellers to publish.
Amazon Premium A+ content has historically come at a steep cost for vendors but is currently available without an additional cost to qualified sellers. The real investment comes from the time and resources required to assemble assets, utilize the best modules and create the copy and graphics that makeup quality A+ content designed to convert shoppers into customers.
As of Jan 2, 2023.
Amazon A+ Content Guidelines
Amazon is meticulous about what content and content types are published on its platform. Always abide by Amazon’s A+ Content Guidelines. Amazon has content restrictions designed to create a consistent shopping experience and protect customers and goes through a combination of an automated and manual review process. A+ content must also meet Amazon’s community guidelines. A+ content that does not meet guidelines can be rejected. Changes in community guidelines can cause existing A+ content to be taken down or to show incorrectly. This can hurt the product’s conversion rate and your listing.
Summary of A+ Content Guidelines
Avoid blurry images or using images that are too zoomed out or too zoomed in, making it difficult to understand what is being seen.
Use correct spelling and proper grammar.
Be wary of making unsubstantiated claims or using prohibited keywords.
Claims must be substantiated within the A+ Content (referencing studies, tests, etc), and you must have the documentation to prove each claim. Remember that some content is allowed on other parts of your Amazon listing that is not permitted in the A+ Content.
Content can be approved in minutes or in some cases, take up to 15 business days based on Amazon’s backlog. New sellers or brands with sensitive products may find their A+ content takes up to 2 weeks to be approved and published by Amazon.
Amazon A+ Content Best Practices
Build for mobile but keep it splashy and attractive for desktop. Keep text to a minimum, both in text modules and graphics. The font size on graphics should be large enough to be easily read on mobile devices. Know that the largest and the smallest modules will appear to be the same size on mobile.
Focus on the product and brand’s Unique Selling Propositions.
Consider the product’s reviews and Q&A; mine these areas for ideas and to answer any common questions shoppers may have.
Use consistent branding. Your brand’s guidelines should be followed in all content creation, including A+. Consistent branding builds consumer trust and creates brand recognition, which helps to encourage brand loyalty.
Understand that each module has its purpose. All the available modules in the A+ console provide opportunities and solutions to showcase your product accordingly. Not all modules need to be used for each listing. Strategically utilize the modules that are best able to convey your product in the best possible light.
Avenue7Media is proud to offer comprehensive listing optimization and creation including A+ Content and Premium A+ Content as part of our Amazon Account Management Services.
Need Help With Amazon A+ Content?
Looking to get your Amazon Listing Reinstated, but still have questions. Fill out the form below. If you need help getting your ASIN Reinstated, fill out the form above.
Amazon A+ Content allows you to highlight your product’s unique features, benefits, and value propositions in a visually compelling way. By showcasing high-quality images, detailed descriptions, and engaging brand stories, A+ Content helps your product stand out in a crowded marketplace and build customer trust, typically driving a 3–10% increase in conversion rates for standard modules. For brands with access to Premium A+ Content, which supports video, image carousels, hotspot modules, and enhanced comparison charts, conversion lifts can reach up to 20%, especially effective for high-traffic or hero listings in competitive categories. Plus, Premium A+ often reduces returns by offering richer, clearer product insights and deeper shopper engagement.
Key design elements for Amazon A+ Content include high-resolution images, clear product descriptions, informative videos, and a clean, well-organized layout. Mobile responsiveness is crucial, as a large portion of Amazon traffic comes from smartphones. Including lifestyle imagery and infographics can also boost engagement and conversion. Avenue7Media specializes in creating visually impactful A+ Content that not only captures attention but also reinforces brand trust and drives purchasing decisions.
Yes, Amazon A+ Content is a powerful tool for building brand recognition. It offers a unique opportunity to tell your brand’s story, highlight your mission, and showcase your values in a way that resonates with customers. When executed consistently and aligned with your brand voice, A+ Content helps reinforce brand identity, build customer trust, and foster long-term loyalty, ultimately supporting repeat purchases and driving sustained growth.
To ensure your Amazon A+ Content is compliant, it’s essential to follow Amazon’s specific content and design guidelines. This includes using approved image dimensions, avoiding prohibited claims (such as pricing, discounts, or guarantees), and steering clear of external links or promotional language. All text should be factual, brand-appropriate, and free of spelling or grammar issues. At Avenue7Media, we help brands navigate these requirements by thoroughly reviewing and optimizing A+ Content to meet Amazon’s standards and avoid rejections or delays.
While nearly all products can benefit from Amazon A+ Content, it’s especially effective for premium or higher-priced items, where enhanced visuals and detailed copy help justify the investment. Complex or technical products also see strong results, as A+ Content can clearly explain features, setup, and benefits in a more digestible format. Lifestyle-driven or emotionally motivated purchases, such as baby products, beauty, fitness, or home goods, benefit from compelling imagery and brand storytelling that resonates with shoppers. Additionally, products with a strong brand identity can use A+ Content to reinforce brand recognition and loyalty. In highly competitive categories, A+ Content serves as a key differentiator, helping products stand out and drive higher conversion rates. At Avenue7Media, we craft A+ strategies tailored to product type and audience behavior to ensure maximum impact.
Amazon A+ Content improves customer engagement by transforming standard product pages into immersive, branded experiences. With visually rich modules, comparison charts, and detailed feature breakdowns, shoppers can quickly understand the product’s value and how it meets their needs. A+ Content reduces purchase hesitation by answering common questions, showcasing use cases, and highlighting differentiators, all of which help keep customers on the page longer. At Avenue7Media, we design A+ Content that captures attention, educates shoppers, and drives meaningful interactions that lead to sales.
Video is only available as part of Premium A+ Content, which is exclusive to brand-registered sellers approved for this enhanced feature set. Video plays a powerful role in Amazon A+ Content by bringing your product to life in ways static images and text cannot. It allows you to demonstrate key features, show the product in use, and connect emotionally with your audience through storytelling. Videos can quickly educate shoppers, reduce uncertainty, and build trust. Avenue7Media works with brands to integrate high-quality videos into their A+ Content, ensuring it maximizes impact and customer understanding.
The impact of A+ Content can be measured through key performance metrics such as conversion rates, sales growth, and customer engagement. Amazon provides data on how your A+ Content is performing, helping you track whether the enhanced content is driving more purchases. Including video in your A+ Content or on your main product image block can significantly increase engagement and conversion rates. Avenue7Media helps brands analyze these metrics and refine A+ Content to ensure it contributes to sustained sales growth.
By providing detailed, clear information about your product’s features and benefits, Amazon A+ Content helps set the right expectations with customers. This transparency reduces the likelihood of returns, as buyers are less likely to be disappointed with their purchase. Avenue7Media helps brands craft A+ Content that minimizes confusion and enhances the customer’s understanding, lowering return rates.
Common mistakes when creating A+ Content include using low-quality images, overloading the page with text, or not optimizing for mobile devices. These errors can lead to poor user experience and lower conversions. Avenue7Media ensures that your A+ Content adheres to Amazon’s best practices, avoiding these pitfalls and ensuring that your content is visually compelling, informative, and optimized for all devices.
Amazon no longer charges brand-registered sellers to publish Basic or Premium A+ Content. However, while it’s free to upload, creating high-performing A+ Content still requires an investment in strategy, copywriting, and design. Just because it’s free to publish doesn’t mean it’s free to do it well. That’s where Avenue7Media comes in – we handle the entire process, from research and copywriting to creative design and optimization. Our goal isn’t just to fill a page; it’s to build content that converts and stays fully compliant with Amazon’s guidelines.
Basic A+ Content includes standard image-and-text modules like comparison charts, feature highlights, and brand stories, and is available to all brand-registered sellers. Premium A+ takes things further with enhanced features such as video, interactive carousels, hover hotspots, and richer visual layouts. To qualify, your brand must be enrolled in Amazon Brand Registry, all brand-owned ASINs must have a published Brand Story module, and you must have at least five approved A+ Content submissions within the past 12 months. Once these criteria are met, access is typically granted automatically. At Avenue7Media, we help brands become eligible for Premium A+ and create high-impact content that turns browsers into buyers.
Yes, A+ Content can be reused across multiple ASINs, especially for variations or similar SKUs. However, reuse doesn’t mean simply copying and pasting. Each listing should still have tailored messaging that speaks to the specific customer, product benefits, and use cases for that SKU. At Avenue7Media, we help brands strike the right balance between brand consistency and product-specific impact to ensure every listing performs at its best.
High-converting A+ Content starts with strategy. It’s built on research, addresses common customer questions, and complements the main listing images rather than repeating them. Visually, it should be mobile-optimized, on-brand, and easy to digest: clean, clear, and visually engaging. The focus should be on solving customer concerns with benefit-led copy and branded visuals, not just listing out specs. At Avenue7Media, we apply Amazon best practices and real performance data to create A+ modules that build trust and drive more clicks to cart.
When launching a new product, one of the biggest challenges is building trust before reviews accumulate. A+ Content helps overcome the “no reviews” hurdle by creating instant credibility through compelling design, storytelling, and comparison modules. In fact, according to Amazon, A+ Content can increase conversion rates by up to 20%, even more when used strategically in early-stage listings. At Avenue7Media, we design A+ layouts that clearly communicate what sets your product apart, so shoppers understand its value from day one, even without social proof.