Amazon DSP Agency
With decades of proven experience, Avenue7Media® is a full-service Amazon DSP Agency providing clients with unparalleled service in order to achieve long-term profitable growth.
Amazon DSP enables brands to leverage Amazon’s biggest advertising data based on billions of observed shopping patterns across the customer decision journey.
Amazon DSP Summary
What
- Unlimited visibility though one of the largest DSP available in the world with the best 1st party and 3rd party data available
How
- Proprietary process and strategies in order to build the most valuable audience
Benefits
- Building a scalable business model through tailor made advertising and marketing tactics
The team
- A dedicated certified team for your business with experience in marketing strategies and with the ability to create custom creatives aligned with your brand image and story in order to connect with each customer in an unique way
Ave7™ DSP team and Capabilities
- Dedicated process for Audit and Planning
- Agile optimization for market fluctuations
- Dedicated external AND proprietary tools
- Amazon Cloud Marketing capabilities
- Certifications (partnerships and special features)
Avenue7Media can provide all of your Amazon Advertising needs including Amazon DSP and Amazon Sponsored Advertising. Book a Discovery Call to learn how our Team, Technology and Playbooks can help you grow.
Request An Amazon DSP Advertising Consultation
Ready to start growing a profitable, healthy, and exciting business? Schedule a consultation by filling the form below or contact us at (770) 274-4763.
Did You Know?
“Google knows what you search,
Facebook knows what you like,
Amazon knows what you buy.”
What is Amazon DSP Advertising?
Amazon DSP is Amazon’s Demand-Side Platform, allowing sellers to buy advertising in order to target new and existing customers both on and off Amazon. DSP enables brands and sellers to scale by providing media buying from multiple sources from a centralized location. In addition, Amazon DSP is available to companies that sell their products on Amazon and those that do not.
Amazon DSP Advertising
Amazon DSP Advertising allows brands to expand their reach by programmatically purchasing audio ads, display ads, video ads, and in-app ads across multiple platforms. Amazon DSP Advertising is an effective way to grow brand awareness, cross-sell, drive repeat purchases and generate a high return on Ad Spend.
Amazon DSP Advertising Gets Your Products On These Platforms
Amazon Ad-supported streaming TV reaches an average audience of 155mm+ monthly
Amazon DSP Advertising Gets Your Products
On These Platforms outside of Amazon
Our Proven Process Works
Frequently Asked Questions
Amazon DSP advertising (Demand Side Platform) is programmatic advertising based on audience targeting. It allows you to repeatedly show ads to your target audience across different types of media, like websites, audio streaming, and smart TVs, using automated buying to place those ads where they’ll be most effective. Other companies like Meta and Google have DSP advertising but few companies can match Amazon’s 1st Party Data. Amazon knows what you buy.
Amazon DSP Advertising is one of the best ways to build a full funnel strategy that reaches customers at every stage of the buying journey, and serves ads according to what those consumers are interested in. Today’s brands can’t win without bringing new customers to their brand and Amazon DSP is a very effective way to do this.
The minimum spend for Amazon DSP can start at $5,000/month if done through an agency, the self-service typically starts at $200,000/month. Self-service and managed-service options are available. Self-service customers fully control their campaigns without any input from Amazon. The managed-service option is designed for companies that want access to Amazon DSP inventory with Amazon managing their budgets and campaigns. The managed-service option typically requires a minimum spend of $50,000 USD, if not accessed through an agency where the minimums are lower.
Amazon DSP is an ad platform that is designed to engage bot on-Amazon and off-Amazon audiences and bring them to Amazon products. It is based on audience targeting and consumer interests in market and lifestyle. Amazon creates audiences based on the buying behavior of it’s massive customer base. Unlike other DSP platforms like Facebook, Amazon collects actual buying data (1st Party Data) of consumers and serves ads on a cost per thousand impression (cpm) basis.
A) Yes, Amazon DSP (Demand-Side Platform) can be used for top-of-funnel (TOFU) advertising. It is designed to engage audiences at all stages of the buying journey, including awareness (top-of-funnel), consideration (middle-of-funnel), and decision (bottom-of-funnel). By leveraging Amazon’s extensive first-party data and advanced targeting capabilities, DSP effectively reaches new and existing customers to build brand awareness and drive conversions
Amazon DSP has arguably the biggest and best first party data databases, which means that brands are able to develop consumer profiles with more accurate information than any other comparable platform. Unlike a Facebook or Instagram ad that requires code snippets on an ecommerce website to work, Amazon collects audience data on roughly $700 billion in online sales per year via it’s own websites ensuring a higher quality of data.
CTV advertising delivers targeted video ads through internet-connected TV devices, reaching engaged audiences with precision and measurable impact. CTV and STV ads run on Streaming TV channels like Prime Video, FreeVee, and Netflix.
Streaming TV (STV) advertising delivers video ads over the internet to devices like smart TVs and streaming devices. It targets specific audience segments using detailed data on demographics, interests, and behaviors, effectively reaching viewers who prefer on-demand content. A key advantage of STV advertising is its integration with advanced analytics and performance tracking tools, offering metrics like video completion rates and incremental reach. This allows advertisers to optimize ad spend and achieve higher engagement by reaching viewers in chosen content environments.
Our Proven Process Has Been Featured On
Schedule An Amazon DSP Advertising Consultation
We’ll review your category and your brand as well as evaluate your brand’s potential on the world’s largest online marketplaces.
