Amazon’s FBA New Selection Program provides sellers with an effective way to expand their product catalogs and reduce the risks associated with launching new products on Fulfillment by Amazon (FBA). The program offers free storage, liquidations, and return processing for new-to-FBA ASINs, making it easier for sellers—especially those currently using Fulfillment by Merchant (FBM)—to try out FBA for specific products with minimal investment.
What is Amazon’s FBA New Selection Program?
The FBA New Selection Program is designed to encourage sellers to introduce new products into Amazon’s fulfillment network by offering several cost-saving incentives. This program benefits sellers who want to test new ASINs or expand their catalog without incurring the usual costs of storage and returns.
Key Features of the FBA New Selection Program:
- Free Monthly Storage for 120 days on new-to-FBA ASINs.
- Free Liquidations for up to 180 days to help clear unsold inventory.
- Free Return Processing on eligible ASINs.
- A 10% rebate on average for sales of eligible branded and unbranded ASINs.
These incentives make FBA more accessible and appealing for sellers, particularly FBM sellers who may have hesitated to try FBA. With reduced upfront investment, it’s easier to gauge FBA’s potential without a significant financial commitment.
Why This Program Matters Now
As Amazon heads into Q4, it needs to ensure its warehouses are stocked with a variety of products to meet increased customer demand. The FBA New Selection Program is part of Amazon’s strategy to increase individual product availability and encourage sellers to place more items in FBA. By incentivizing the shift from FBM to FBA, Amazon can improve control over inventory and guarantee fast Prime delivery, especially during the holiday season when customer expectations are highest.
For sellers, this represents a prime opportunity to position products advantageously in the marketplace, allowing them to access Prime-eligible benefits with minimized costs.
Actionable Tips for Sellers
To make the most of the FBA New Selection Program, consider these quick steps to maximize your results:
- Audit Your Product Catalog: Identify products that qualify as new-to-FBA ASINs to take advantage of the program’s free storage and return processing benefits.
- Optimize Your Listings: Make sure product descriptions, images, and customer reviews are optimized to drive conversions.
- Use Amazon’s Inventory Management Tools: Monitor stock levels and plan for high-demand periods, especially during Q4, to ensure popular products remain in stock and Prime-eligible.
- Capitalize on Prime Eligibility: Prime-eligible products gain greater visibility in Amazon’s search results. With the New Selection Program, you can enhance your listings’ reach and capture more clicks and conversions.
Conclusion
The FBA New Selection Program is an excellent opportunity for sellers who want to expand their catalogs or experiment with FBA on a limited basis. By offering free storage, liquidations, return processing, and a 10% rebate, Amazon is lowering the barriers to entry, making it less daunting for FBM sellers and other sellers to explore FBA.
This program is especially timely as we approach Q4, when fast shipping and broad product availability are critical to meeting holiday shopper demands. Sellers who take advantage of these incentives now will be better positioned for success in this peak season.
By partnering with Avenue7Media, you can unlock the full potential of Amazon’s FBA New Selection Program. Our commitment to relentless optimization and expertise in inventory management and Prime eligibility ensure your products stand out and thrive in Amazon’s competitive marketplace.
