Amazon Catalog Support
If you’re a brand owner selling on Amazon, one of the greatest challenges you likely encounter is errors when trying to making updates to the Amazon Catalog. Over the years, as Amazon sellers attempted to manipulate the catalog to their own advantage, Amazon has taken steps to “lock” down more fields, and make it more and more difficult to make changes to your product detail pages, including those controlled by Brand Registry.
At Avenue7Media®, our team of catalog specialists are able to help you make updates to ASIN’s and the Amazon Catalog to ensure that product information is being accurately displayed in order to help you increase sales and customer satisfaction on the Amazon platform.
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Amazon Catalog Support Works
Our Amazon Catalog Services Include
Amazon Brand Name Updates
Whether it’s a typo, misspelling, capitalization error, or hijacked brand name, our team of catalog experts understands the complex process to get your brand names fixed so that you can enjoy the many benefits of the brand registry and protect your brand equity across the Amazon platform. Brand name corrections and fixes are one of the most common and yet equally challenging tasks on Amazon, and our team of operators is experts at assisting sellers with legitimate brand name updates.
Amazon Brand Registry Issues
From A+ Content to Brand Ads, to detail page control and reporting infringement, Brand Registry can be a tremendous benefit to building your brand on Amazon. However, if you run into issues with your brand registry, it can also be a time-consuming and frustrating challenge. If you’re having difficulty linking brand registry to your account or ASIN’s, are unable to add A+ content or a Storefront, or are dealing with GS1 issues that prevent you from uploading or controlling your listings, we’re here to help.
Amazon UPC Code Fixes
In recent years, Amazon has worked closely with GS1 US (the official distributor of UPC codes) to ensure that product detail pages have accurate UPC codes and are licensed directly from the brand owner. If you have a product that was listed under an incorrect UPC code, have had your UPC codes hijacked by another seller preventing you from using them, or have a UPC code listed inaccurately as an EAN, our team is able to help you resolve UPC code issues on the Amazon platform.
Amazon ASIN Storefront Connection
A common challenge among brand owners is building a beautiful storefront for your products, and not having your specific ASINs link to the storefront, eliminating the opportunity to gain organic traffic and generate increased sales. With in-depth knowledge of the process and workflow, our team can help link your ASINs to the correct storefront for your brand.
Amazon Product Detail Page Ownership
There is nothing more frustrating than creating great content for your Amazon product detail page and not having it display when you upload it to your listing. Product detail page control can impact your ability to update your product title, product features, images and other content on your product detail page. Whether it’s retail contributions from Amazon Vendor Central, or contributions from 3rd party sellers, the team at Avenue7 is ready to help you regain control of your product listings on Amazon.
Amazon Parentage & Variation Fixes
Variations and Parentages on Amazon are a great way to showcase your selection of products to Amazon customers. However, sellers can run into numerous issues while attempting to create new parentages, update existing parentages, update variation themes or remove product variations from existing parentages. If you need assistance with your product variations or parentages, reach out to our experienced team of catalog experts to help you resolve your issues so you can get back to building your brand.
The child ASIN is the actual offer with the applicable variation theme i.e. – color, size, style, etc.), whereas the parent is the placeholder that holds the related items together by said variation theme. The parent ASINs are not an actual offer and, thus, are not available for sale.
There are two ways to change your Amazon variation type: Either delete the existing parent item and recreate a parentage using the intended variation theme, or use a file feed upload to change the variation type.
Yes, you can add a variation to an existing Amazon listing using one of two methods The first involves using the file feed upload, where you can create a detailed spreadsheet that includes the necessary information about your new variation. This file can then be uploaded to Amazon’s system to update your listing. The second method is through the Variation Wizard, a user-friendly tool available in Seller Central. The Variation Wizard guides you step-by-step through the process of adding variations, ensuring that all required fields are accurately filled out.
Error Code 8541 on Amazon is a product matching error. This occurs when the product identifier is, or was previously, associated with a listing already created in the Amazon catalog database. To resolve this error, determine the correct association for the identifier and understand why it was already used. Solutions may include submitting a support ticket to investigate and resolve the issue, obtaining a new, unused identifier, or creating a listing with the incorrect data and then working with support to update it using file feed uploads. This ensures the correct data is associated with the product in Amazon’s system.
Delete the parent item if the entire variation needs to be removed. If only some of the items need to be removed from the variation, a support ticket request should be submitted to remove the applicable Child ASIN(s)
It is no easy task to get your Amazon listing to top-ranked status, either in terms of Best Seller Rank (BSR) in its sub-category or for your product’s primary keywords. Keyword ranking comes first; you must identify the most highly searched, relevant keywords and advertise them aggressively to improve your organic ranking. The A9 algorithm cares about Clicks + Sales, and the better you convert keyword searches into sales, the higher your listing will rank. Using FBA, staying in stock, and garnering high ratings & reviews all help to solidify Amazon top seller status.
In cases where the product is actually unavailable for purchase, the primary root causes are the product is out of stock, has a future start date, or a listing suspension (removal of the product from Amazon’s catalog). If a product is available for purchase on a products detail page, but is not generating sales, the issue can range from compliance Search Suppressions with Amazon’s style guideline requirements, to Buy Box Suppression due to pricing issues. These root causes aside, other primary reasons are typically due to poor quality listings, bad reviews or the result of a product ranking low in organic search results due to a lack of advertising.
The child ASIN is the actual offer with the applicable variation theme i.e. – color, size, style, etc.), whereas the parent is the placeholder that holds the related items together by said variation theme. The parent ASINs are not an actual offer and, thus, are not available for sale.
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