Learn more about how well-funded aggregators are giving the creators of Amazon-optimized brands a lucrative way out of the business.
It is no wonder these aggregators are looking to buy. In other fields of business, these would be called roll-ups. In the world of Amazon sellers, they’re known as e-commerce aggregators.
Jason Boyce weighs in. As a business model, Amazon aggregators are still very young. “I suspect that there will be several failures,” said Jason Boyce, e-commerce strategist and author of “The Amazon Jungle,” a book about brand-building on Amazon, “but the survivors and winners will create a very lucrative new asset class with a suite of brands that will become famous 21st-century brands.”