The secrets of Amazon reviews: Feedback, fakes, and the unwritten rules of online commerce

Jason Boyce: “A lot of new sellers think that everything is about the reviews. If you could just get more reviews, more four and five-star reviews, it’s going to change your life and it’s going to change your business. But I really think that reviews are a part of the buying algorithm. They’re an important element of the organic search results ranking system because they directly affect the conversion rate. … But it’s just one piece, one slice of the pie.”

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