GOAT Group: How Fake Air Jordans Turned These L.A. Pals’ Sneakerhead Dream into a Powerhouse Platform

Jul 16, 2021

Jason Boyce, an e-commerce expert and founder of Avenue7Media, said GOAT’s challenge will be to stay on top of trends and to build partnerships with hot new brands and designers. Luxury apparel “is much more volatile than selling basketball shoes,” he said.