Prime Day 2020 Set to Break Records, But 3P Sellers Facing Challenges

Oct 8, 2020

“If I’m an Amazon shopper on Prime Day, I’m buying stuff in the first four hours,” said Jason Boyce, founder, and CEO of Avenue7 Media who advises Amazon 3P sellers, referring to inventory issues. “A lot of very popular products will run out of stock on day one, especially if there are lightning deals and deep discounts, and sellers won’t be able to restock.”