Avenue7Media is a fast-growing, premier resource for product brand businesses, enabling them to navigate through an ocean of product competition and break through the challenges of selling on Amazon, Walmart and other eCommerce platforms; to reach more customers, protect their brand, and grow their business. As a market leader, the talent and passion of our people is critical to our success. We work together across all Avenue7Media Teams to make our clients as successful and profitable as possible.
We are seeking a detail-oriented and strategic Listing Specialist to join our team. The primary objective of this position is to create and optimize high-performing, SEO-driven product listings that drive traffic, improve conversion rates, and enhance customer satisfaction. This role is vital in achieving our clients’ goals by delivering results-oriented content strategies and collaborating with cross-functional teams to ensure consistent, impactful branding across all touchpoints.
Job Responsibilities:
- Evaluate product listings and identify areas for improvement in traffic, conversion rates, and customer experience.
- Develop and present detailed briefs for internal teams and client approval.
- Conduct in-depth research on customer sentiments, product details, competitors, and brand positioning.
- Analyze eCommerce platform content for inspiration and trends, while performing SEO keyword research to inform content strategy.
- Craft benefits-focused, engaging copy for various content types, including product listings, infographics, A+ Content, storefronts, video scripts, ads, and corporate blogs.
- Optimize product detail pages with data-driven SEO updates, including titles, bullet points, and backend keywords.
- Proactively identify opportunities to enhance listing content and improve conversion rates.
- Drive project tasks to completion, ensuring alignment with deadlines and quality standards.
- Collaborate with cross-functional teams, including creative managers, graphic designers, advertising specialists, compliance officers, and catalog teams, to ensure projects meet compliance and performance goals.
- Support new opportunities, pilot programs, and beta initiatives.
- Participate in training sessions and suggest potential process improvements.
Job Requirements and Key Competencies:
- Preferred degree fields include Marketing, Communications, Business Administration, Journalism, English, or Creative Writing.
- Proficiency in SEO and keyword research tools (e.g., Helium10, Jungle Scout, others).
- Familiarity with eCommerce platforms such as Amazon Seller/Vendor Central, Walmart Seller Central, and others.
- Strong copywriting abilities, with a focus on persuasive, benefits-driven, and SEO-optimized content.
- Competence in developing and revising product detail pages, including titles, bullet points, descriptions, and A+ Content.
- Ability to adapt writing style to different audiences and platforms.
- Ability to manage multiple projects and meet tight deadlines.
- Strong organizational and time-management skills.
- Excellent communication skills for cross-functional collaboration.
- Detail-oriented with a focus on quality and accuracy.
