Job description
At Avenue7media, we are dedicated to boosting our clients’ sales and brand growth on the Amazon and Walmart marketplaces. We partner with a diverse range of clients, from various sizes and industries, to achieve exceptional results. Our team consists of highly skilled Amazon strategists, client managers, and creative experts who integrate seamlessly with our clients’ teams, driving transformative growth together.
We’re on the lookout for a competitive and collaborative Senior Amazon Demand Side Platform (DSP) Manager to join our dynamic team at Avenue7media. In this pivotal role, you will be instrumental in driving our clients’ success on the Amazon marketplace. We seek a proactive leader who thrives in a fast-paced environment, excels in team settings, and brings a strategic edge to managing and optimizing programmatic advertising campaigns. If you are passionate about leveraging your expertise to achieve outstanding results and enjoy working with a talented team, we want to hear from you!
Job Overview: The Senior Amazon Demand Side Platform (DSP) Manager at Amazon is responsible for overseeing and optimizing the performance of Amazon’s programmatic advertising campaigns. This role involves managing DSP operations, strategizing to maximize return on investment (ROI), and ensuring efficient use of advertising budgets. The ideal candidate will have a deep understanding of programmatic advertising, strong analytical skills, and experience managing large-scale advertising campaigns.
Key Responsibilities:
- Campaign Management: Oversee the setup, execution, and optimization of programmatic advertising campaigns across various DSPs to meet performance goals.
- Strategy Development: Develop and implement programmatic strategies to drive efficient ad spend and maximize ROI.
- Performance Analysis: Analyze campaign performance data to identify trends, insights, and areas for improvement. Provide actionable recommendations based on data analysis.
- Budget Management: Manage and allocate advertising budgets effectively across campaigns to ensure optimal performance.
- Stakeholder Collaboration: Work closely with internal teams (e.g., marketing, sales, product development) and external partners (e.g., DSPs, ad networks) to align programmatic advertising efforts with overall business objectives.
- Technology Utilization: Utilize advanced programmatic tools and technologies to enhance campaign performance and reporting.
- Optimization Techniques: Implement advanced optimization techniques such as audience segmentation, bid adjustments, and creative testing to improve campaign outcomes.
- Training and Mentoring: Provide training and mentorship to junior team members on programmatic best practices and advanced techniques.
- Compliance and Quality Assurance: Ensure all campaigns comply with industry standards and regulations. Conduct regular quality assurance checks to maintain campaign integrity.
Qualifications:
- Education: Bachelor’s degree in Marketing, Advertising, Business, or a related field. Advanced degree preferred.
- Experience: Minimum of 4+ years of experience in programmatic advertising, with a focus on managing DSP operations and large-scale campaigns.
- Skills:
- Deep understanding of programmatic advertising and DSP ecosystems.
- Strong analytical and quantitative skills, with proficiency in using data analysis tools.
- Excellent communication and interpersonal skills.
- Proven ability to manage and optimize advertising budgets.
- Familiarity with ad technologies and platforms (e.g., Google DV360, The Trade Desk, Amazon DSP, Pacvue, Helium 10, ).
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- A strong desire to profitably grow clients businesses with DSP
