Over 17 years, Avenue7Media has grown a top-200 seller on Amazon, substantially improved sales performance for six, seven and eight-figure brands, and contributed to greater than 2X growth for most of our clients.

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About Avenue7Media

Our Founder & CEO’s Story

My entrepreneurial journey started when my brothers and I, all avid Laker fans, started selling basketball hoops online at SuperDuperHoops. We pledged to create a brand of fun products that reflected our family values. Our mission statement was simple: Instructions: Play. We quickly grew from $100 thousand in sales in 2002 to $1 million in 2003—10X growth in one year! That is when Amazon called.  Amazon’s stock price grew by 179% in 2003 alone. It was already clear that Amazon was on track to dominate the e-commerce world.

But they weren’t going to make it easy for their sellers (like us) to grow with them. Policy changes, platform “upgrades,” and a constantly adapting algorithm required a ton of trial and error to navigate. Loss-leading competitors with bigger and bigger advertising budgets threatened our existence. Our story has a happy ending. We grew to be a top-200 Amazon seller. We figured it out through grueling hard work—but we so wished we had an experienced guide to show us the way.

Most sellers don’t just fail to grow on Amazon; they leave demoralized and hurting. I founded Avenue7Media to help deserving brands navigate the booby-traps and thrive in the world’s largest and deadliest marketplace.

Jason Boyce

Jason Boyce

CEO & Founder

Jason began selling direct to consumer as an e-commerce retailer in 2002, and a third party Amazon merchant in 2003.  Together with his A+ teams, he has bootstrapped several of his own brands to success with the Avenue7Media, 7-Step Method developed over nearly twenty years of real world trial and error.  These methods helped Jason’s company become a Top 200 Amazon Seller and a top 1,000 E-commerce seller according to DigitalCommerce360.

What is Jason passionate about?

Building and growing great and lasting brands.  Passionate about this once-in-a generation company called Amazon and reminding them of their responsibility to the small business Amazon Sellers.  Big L.A. Dodger, Laker, and Ram fan. Supporting our troops, Semper Fi.

Fun fact about Jason – 

Jason’s first entrepreneurial venture (age 12) was picking moss off of trees in the Oregan Coast Mountain Range and selling it to distributors who shipped the product to California nurseries.  He made $75 for every gunny sack he filled.

Dale Dabbs

Dale Dabbs


Dale joined the Avenue7Media team in 2021, bringing with him, a strong record of leading private equity-backed companies to deliver operating and financial results.  Dale combines strategic thinking and decisiveness, with optimism and the ability to harness people, processes and technology to deliver rapid, profitable growth and consistent operational excellence.  More than 25 years of C-level experience, with most recent focus on customer-centric B2B and B2C SaaS-based organizations.

What is Dale passionate about?

Scaling businesses profitably.  Professionally, he’s passionate about building world class organizations processes and cultures to not necessarily be the biggest. Personally, he has a passion for family (3 kids, 3 kids in law, 6 grandkids, and wife of almost 40 years).  College sports, no matter the sport, he enjoys them all, especially the Texas Tech Red Raiders.

Fun fact about Dale – 

He grew up a Military Brat having lived in 14 different places throughout the US and Europe and attended 9 different schools before he left home for college.

Angela Murphy

Angela Murphy


Angela joined the Avenue7Media team in 2021 as Chief Operating Officer focused on operationalizing strategy. She is tasked with implementing daily operations to align with the company’s strategies, and providing direction and oversight to multiple functions including Business Operations and Service Delivery, Client Management and Growth Strategy, Human Resources, Customer Support, Quality, Legal and Contract Management.

What is Angela passionate about?

Although Angela has always worn many hats in her professional roles, she always strives for operational excellence. Personally, she loves spending time at Bethany Beach with her husband and 2 children.

Fun fact about Angela – 

Angela was born and raised in Philly. She loves broadway shows and has seen over 40 of them!

Avenue7Media’s Specialists Handle Every Critical Step

Using our proprietary inventory management technology, our team helps you keep stocked for the firehose of shoppers heading to your newly optimized listing.

Satisfied Customers Tell Our Story

“Amazon is such a contorted organization to work with that we realized we needed a team of specialists if we had hope of truly breaking into that market. We felt continually frustrated. Avenue7Media helped us make numerous course corrections. Now we can see the light at the end of the tunnel, with genuine hope of seeing success in this arena.”

Dr. Shawn Seitz

Alpha Tech Pet, Inc.

“After over a year of trying, only one of our eight products was selling on Amazon. We couldn’t manage the demands Amazon tasked us with and couldn’t figure out their secret sauce. Avenue7Media changed our world. Within months our account was cleaned up and sales escalated on all of our products.

It was a complete turnaround. Now we have a thriving Amazon account and are in the process of adding new products.

I highly recommend Avenue7Media. They are worth every penny and are the perfect Amazon insurance policy.”

Randy Barth

Honce Oui Media

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