Amazon Accelerate 2023 recently concluded, and it was nothing short of spectacular. The annual conference brought together Amazon sellers, experts, and enthusiasts to discuss the latest updates, innovations, and opportunities in Amazon’s eCommerce world.

The Avenue7Media team had a front-row seat at the event, and today, we’re breaking down all the exciting news and insights from the conference.

I’m excited to introduce you to Liz LaVallee, our Director of Client Operations, Leoho’onani Texeira, our Director of Client Relations, and Malia Kim, our Director of Presence.

We also had the brilliant Shannon Roddy on stage for a branding panel, but we’re letting him off the hook for this particular episode.

Amazon’s commitment to improving its relationship with sellers was evident throughout the conference.

Our team members who attended were all impressed by the accessibility to Amazon employees who could provide answers and assistance, making it an invaluable experience for sellers.

The “Customer Obsession” theme extended to sellers, emphasizing their importance to Amazon’s ecosystem.

“Amazon is definitely headed in the right direction in building trust with sellers. They are extending their customer obsession to sellers.”

Leoho’onani Texeira, Director Client Relations at Avenue7Media

Beyond the refreshing change of attitude by Amazon towards sellers, there were also some game-changing announcements.

Amazon’s Supply Chain caught everyone’s attention, promising more cost-effective and efficient shipping solutions. Amazon Shipping Services rollout promises lower costs and improved delivery experiences.

Stay tuned as we dive deep into our experiences and insights from this year’s Amazon Accelerate event!

Amazon Supply Chain Revolution 

Amazon introduced game-changing supply chain improvements, aiming to make it more affordable for sellers to get their products to customers. These enhancements include a 25% discount on cross-border shipping, the opening up of Amazon Worldwide Direct (AWD) to all sellers, the elimination of peak pricing during holidays (with 80% cost reduction thanks to the Supply Chain), and the ability to reserve storage space months in advance.

In addition, Amazon’s investment of $100 billion into shipping services is poised to disrupt traditional carriers like UPS and FedEx. This service is a game-changer with 30% lower shipping costs than competitors, real-time tracking with delivery photos, and faster delivery times.

“Amazon’s $100 billion investment to ship packages for all customers, not just Amazon’s, makes it tough for UPS and FedEx to compete.”

Jason Boyce

Data-Driven Decision-Making for Sellers

Amazon unveiled an array of customer-centric tools such as the Voice of Customer (VoC) Dashboard, Customer Loyalty Analytics, and Customer Sentiment Analysis. These tools empower sellers to reduce returns and costs, optimize product launches, and gain a competitive edge through data-driven decision-making.

Amazon’s early forays into Generative AI tools aim to assist in research and message structuring. While not yet perfect, these tools offer exciting potential for content creators and marketers.

The Future of Amazon Sellers

In summary, Amazon Accelerate 2023 was a resounding success, highlighting Amazon’s dedication to its sellers and introducing numerous tools and improvements to help sellers thrive. While there were few major advertising announcements, it’s possible that Amazon is saving some big surprises for Unboxed.

As we move forward, it’s clear that Amazon is committed to evolving and improving its platform to benefit sellers. The Ave7 team will continue testing and vetting these new features to provide our clients with the best strategies for success on Amazon.

Some Additional Resources…

– Malia Kim’s LinkedIn:

– Liz LaVallee’s LinkedIn:

– Leoho’onani Texeira’s LinkedIn:

Book your Discovery Call today to learn how the experienced team at Avenue7Media can help you grow your brand on Amazon and beyond…