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Amazon Department Store Plans: Doubling Down on Retail Strategy

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Amazon Go Automated Shopping at Headquarters Building, Seattle Washington USA

Founder & CEO, Jason Boyce, weighs in on the idea of Amazon reinventing brick and mortar retail.

“It’s going to be unlike any current retail stores. I recently visited their new Grocery Concept store in Seattle and the tech supporting walk-out technology at that store is incredible,” Jason Boyce, the author of The Amazon Jungle, a book about how to succeed as a seller on Amazon, told Observer. “Amazon isn’t simply trying to be another brick-and-mortar retail chain store. They are trying to reinvent brick-and-mortar retail.”

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