Amazon’s segment results reveal interesting trends.

On the basis of percentage growth, the biggest results were turned in by Amazon’s “Other” category, which is dominated by online advertising revenue. It rose 77%, to $6.9 billion, from $3.9 billion a year ago.

This is an additional way that the company makes money from third-party sellers, and as Jason points in the show, Amazon is unusual among tech giants in this regard in generating revenue from ads that drive traffic to its own site.

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