Recent Blogs
Don’t miss all of the industry updates, here are our latest blogs
Amazon is a Brand Growth Channel (not a Content Management Platform)
No Resellers, No Exceptions Amazon is no longer just a bottom-of-the-funnel sales platform—it’s a full-funnel brand growth machine. Yet many enterprise and B2B brands still approach Amazon with an outdated mindset, allowing resellers to dictate their presence rather than taking direct control. This fragmented approach leads to poor brand representation,
Why ‘Made in the USA’ Is Trending on Amazon — and What It Means for Sellers
Jason Boyce, a veteran Amazon merchant who now runs Avenue7Media, a consulting business for sellers, also said his agency is seeing five times the search volume for “made in the USA” this month compared to the same month last year. Read More
Trump Tariffs Mean Higher Prices, Big Losses for Amazon Sellers that Source from China
President Donald Trump’s aggressive tariff policy on April 2 didn’t just cause mayhem in the stock market. It sent Amazon sellers into a panic. Many sellers on Amazon count on China for manufacturing and assembly due to lower costs and established infrastructure – up to 70% of goods on Amazon
Amazon Catalog: The Structural Foundation for Success
Your Amazon catalog is the foundation of your business—but hidden issues like misclassification and Buy Box suppression could be draining your revenue. Learn how to fix them before it’s too late.
Full-Funnel Advertising Is a Game-Changer
The Game Has Changed The Direct Response TV (DRTV) industry has leveraged full-funnel advertising for decades, tracking sales through unique toll-free numbers and landing pages. However, performance attribution has always been limited. Traditional TV ads relied on assumptions about demographics and viewer personas, leaving a significant gap in precise measurement.
Don’t Let Tariffs Kill Your Margins—Here’s What to Do
New tariffs are raising costs for Amazon sellers. Discover how to adjust pricing, manage inventory, and stay compliant to protect your margins and maintain profitability.
Top 5 UPC Mistakes Sellers Make on Amazon (And How To Fix Them)
UPC mistakes can lead to Amazon listing suppression, lost sales, and compliance issues. Learn how to fix the top five UPC errors and protect your brand—co-written with GS1 US.
Stay Sharp, Don’t Get Cut: Your Guide to Amazon’s New Packing Rules for Sharp Products
Amazon’s 2025 sharp product packaging rules are here. Learn how to comply, avoid costly mistakes, and leverage SIPP/FFP to save money and improve customer satisfaction.
Automation Gone Awry: Managing AI-Induced Listing Issues on Amazon
AI tools like Project Amelia promised seamless automation but aren’t immune to errors. Learn how Avenue7Media combines human expertise with actionable insights to prevent costly listing issues, compliance risks, and lost sales.
Amazon’s New Product Title Guidelines: AI & Tools Aren’t Enough
Learn how to stay compliant with Amazon’s updated product title guidelines. Avoid listing suspensions with a blend of AI efficiency and expert human review.
Account Suspensions Are Skyrocketing: Don’t Let Yours Be Next!
Amazon account suspensions are on the rise, shifting from individual ASIN issues to full account shutdowns. Learn why proactive account health management is vital and how Avenue7Media’s Presence services can protect your business all year long.
Boost Your Amazon Buy Box Wins with Seller Ratings
Amazon’s latest update to the Buy Box adds seller ratings, making seller performance a visible factor in customer buying decisions. Previously, buyers only considered product reviews, but now they can evaluate both product and seller performance. This visibility shift gives an edge to top-rated sellers who focus on account health, shipping, and customer satisfaction. Discover how to leverage this feature to boost your Buy Box eligibility and stay competitive over time with Avenue7Media’s expert support.
