by Ave7 | Feb 2, 2019 | Anecdotes
What is 360 Photography? 360-degree photography refers to the methodology of taking pictures and then putting them together in one file as a GIF, MP4, or HTML file so that a customer viewing the product online can see the product as though they’re in the store looking...
by Ave7 | Nov 11, 2018 | Anecdotes
Why does the FTC matter to Amazon sellers? The Federal Trade Commission is responsible for a variety of consumer protections in the United States, ranging from identity theft, to predatory debt collection practices, to various privacy protections, such as the do not...
by Ave7 | Jun 16, 2018 | Anecdotes
We work with clients on a regular basis who aren’t sure how to brand their products, or even what options there are. Considering Amazon is a wild west with so many generic products or copycat sellers, having a good logo that’s permanently affixed and somewhat...
by Ave7 | Apr 24, 2018 | Anecdotes
When selling on Amazon, just like any other 3rd party platform, there is a chance your inventory could be damaged somehow. Keep this in mind; there’s always a risk that you could lose the cost of goods, plus the cost of miscellaneous fees, to list and/or to...
by Ave7 | Nov 24, 2017 | Anecdotes
Another Q4 surprise from Amazon! If you sell topicals on Amazon.com, you’ll want to know more about how to respond and handle this new vetting requirement. What is a “topical”? In a nutshell, it’s anything that goes on your skin: ointments, creams, serums, even...
by Ave7 | Nov 5, 2017 | Anecdotes
The art of Public Relations (PR) is all about creating and managing your reputation – it’s a long game, the continual result, and flavor of which is a combination of what you do publicly, what you say publicly, and what others publicly say about you. PR requires a...