In this episode, Jason interviews Justin Chen, co-founder of PickFu, a crowdsourcing A/B testing platform that provides qualitative and quantitative data on images, videos, and more in order to give sellers better data and make decisions faster on and off Amazon.
Justin Chen, along with his co-founder, John Li, and the crack team at PickFu, is on a mission to democratize consumer research so that anyone and everyone can make better decisions.
PickFu provides consumer research services to a wide range of customers, from NY Times bestselling self-published authors to the largest video game companies to the full range of CPG and Amazon FBA businesses.
For the modern seller, knowledge is power and getting as much data, and input from a curated audience most likely to buy your product is a must.
For sellers, PickFu helps ensure that their products resonate with the target audience so that they don’t make blind decisions. Unlike in the older days, you can no longer list your products on Amazon and rely on reviews to iterate.
It’s also an affordable way to optimize your e-commerce marketing images and copy before buying ads.
“In today’s world, getting as much data and input from a curated audience most likely to buy your product is a must. PickFu is a terrific, cost-effective option to gather the information you need to succeed, and knowledge is power.” Jason Boyce
PickFu Vs Amazon’s Manage Your Experiments
In the recent Amazon Seller Conference, Amazon announced the Manage Your Experiments feature that sellers can use to Amazon Split tests on main product images.
But one major difference between this feature and PickFu is that PickFu helps you get the product image right before launch. It saves you a lot of anxiety about messing around with a live listing. You don’t have to risk a product.
“I don’t think people realize that it is so easy to gather feedback from your target audience. You don’t have to fly blind when making decisions.” Justin Chen
Tune in to this episode and learn more about how PickFu can help you gain insights from your target audience to help you validate your ideas, designs, and images to make decisions that resonate with your customers.
Additional Resources…
– Stop guessing what your customers want – Get Insights from PickFu
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