Walmart Account Management Services

To enroll in Walmart Fulfillment Services (WFS), first ensure you are approved as a Walmart Marketplace seller. Log into the Seller Center, access the WFS application, and fill out your profile, which includes contact, return, and billing details. Create or convert your products to Walmart-fulfilled listings and ship your inventory to the designated Walmart fulfillment center. Note: Not all products are eligible, so it’s important to check WFS product eligibility requirements due to certain limitations.

Walmart’s search algorithm determines product placement on Walmart.com by evaluating several key factors in product listings. These include the product’s title, description, key features, attributes, and images, which help identify relevant products for customer searches. Competitive pricing, Walmart Fulfillment Services offers, fast shipping, the Pro Seller Badge, and positive reviews also significantly influence ranking. Optimizing these factors and adding relevant keywords to listings ensures better visibility and higher placement in search results.

To integrate your existing e-commerce platform with Walmart Marketplace, you have three options: (1) Direct Integration through Seller Center for hands-on management and manual item addition, (2) API Integration for businesses with in-house development teams, offering comprehensive API tools for large catalogs, and (3) Third-Party Solution Providers for multi-platform sellers, enabling full or partial integration with third-party services for tailored support.

Walmart listings have specific character limits for different elements. Product titles should be 50-75 characters long, with a maximum of 90 characters. Descriptions require at least one paragraph with a minimum of 150 words, though word count requirements may vary by product category. Key features should be presented in 3-10 bullet points, each limited to 80 characters, including spaces.

The Walmart Keep-It rule allows customers to receive refunds for returned items without having to send them back. This applies to both online and in-store returns. If a customer decides not to keep the item or if Walmart determines the transaction isn’t eligible for the Keep-It program, Walmart will decide how to handle the item’s disposal.

To change a SKU on Walmart, log into your Seller Center account and go to the Items dashboard. Click “Add items,” select “Walmart Template” under “Upload a Spreadsheet,” then “Create a full-setup template.” Download the Excel template, complete the required fields, and set “SKU Update” to “Yes” for the intended changes. Upload the completed template. Updates may appear within 15 minutes to 4 hours.

Walmart Marketplace offers a transparent fee structure for sellers, with no setup, monthly, or hidden costs. Instead, you pay a referral fee based on each completed sale. The fee varies by product category and total sales price, typically ranging from 6% to 15%.

To improve your seller rating on Walmart Marketplace, you must adhere to Walmart guidelines, ensure high product quality, timely fulfillment, and accurate inventory. Utilize Walmart Fulfillment Services for efficient shipping, and maintain competitive pricing. Additionally, you’ll need to optimize your listings with the Listing Quality tool and aim for the Pro Seller Badge, which builds trust. Encourage positive reviews, address feedback promptly, and leverage the Review Syndication program. Enroll in the Review Accelerator Program to encourage more reviews. By following these steps, you’ll be able to enhance your organic ranking and boost your product’s visibility in search results.

To optimize your product listings for better visibility and sales on Walmart Marketplace, create unique, Walmart-optimized listings and use Walmart Fulfillment Services or offer free fast shipping. Encourage customer reviews and be sure to select the correct category. Include relevant keywords, create concise product titles (50-75 characters), and write detailed product descriptions (150+ words). List 6-10 key features (80 characters max each) and include up to 6 high-resolution images. Optimized product listings increases click-through-rate and conversion rate leading to increased visibility and sales on Walmart.com.

To manage shipping on Walmart Marketplace, you must offer at least one method: Value (6-7 days), Standard (3-5 days), TwoDay (2 days), OneDay (1 day), or Freight (6-10 days). You can set up self-fulfill in the Walmart Seller Center under Seller Fulfillment, or use Walmart Fulfillment Services (WFS) for streamlined logistics. Alternatively, you can partner with third-party solution providers for external logistics support. Leveraging fast shipping and ensuring that your products consistently stay in stock will lead to increased sales and an improved Walmart customer experience.