If you’re looking to add some style to your Amazon Product page, HTML tags can be a great way to help text stand out and keep from being cluttered.
Unfortunately, Amazon not only does not provide support for HTML, but they also don’t provide customers with a list of allowed HTML tags. Not to worry. Using trial and error and a little bit of sophisticated experimentation, I have found that the following HTML tags can be used in your Product Description without getting stripped away by their content editor. Note that Amazon only allows 2000 bytes of data, about 300 words, or 1,900 characters w/spaces.
This allows you to go from a mundane block of text for your product description that’s difficult and overwhelming to read:
Product Description
Size: 1-Pack W/Cap, 1 Gallon
Hydra Pearl Hand Sanitizer Gel is made in Columbia, Missouri, USA by PlasmaDent Inc. Our company makes medical and dental products and we believe we can provide a better life for all through innovation. Our unique hand sanitizer kills germs with an effective 70% ethyl alcohol concentration. To keep your hands from drying out, our formula contains the perfect amount of glycerin, but not so much you have slippery hands afterward. Unlike other ethyl alcohol sanitizers on the market with overpowering, unwanted aromas, our product has a clean alcohol smell. Our ethanol is supplied by a cutting-edge USA manufacturer.
To an enhanced HTML product description that beautifully illustrates your product uses and benefits:
Product Description
Size: 2 Pack
Anti-Dis Pro Moisturizing Hand Sanitizer
Proper hand hygiene is crucial to reduce the spread of germs, but sometimes soap and water aren’t readily available.
Anti-Dis Pro has everything you need to keep your hands clean and healthy, and a look that’ll suit any space:
- Ethyl alcohol-based formula destroys germs on contact
- Aloe vera, calendula, and chamomile moisturize and soothe skin
- Eye-catching bottles can be elegantly displayed
- Pump design cleanly & easily dispenses hand sanitizer
With Anti-Dis Pro you can confidently say Not Today, Germs, Not Today.
Text Formatting Allowed in Amazon Descriptions
To insert a basic HTML for text formatting, simply hover over the HTML code and select “Copy to Clipboard” and edit the text as desired:
This is an example of BOLD Text
<b>This is the code to create BOLD Text</b>
This is an example of ITALICIZED Text
<i>This is the code to create ITALICIZED Text</i>
Bullet Points in Amazon Descriptions
Ordered and Unordered Lists
To insert a basic HTML for HTML lists, simply hover over the HTML code and select “Copy to Clipboard” and edit the text as desired:
This is an example of an Ordered List:
- List Item One
- List Item Two
- List Item Three
<ol>
<li>List Item One</li>
<li>List Item Two</li>
<li>List Item Three</li>
</ol>
This is an example of a Bulleted / Unordered List:
- List Item One
- List Item Two
- List Item Three
<ul>
<li>List Item One</li>
<li>List Item Two</li>
<li>List Item Three</li>
</ul>
Paragraphs and Line Breaks in Amazon Descriptions
To insert a basic HTML for paragraphs and line breaks, simply hover over the HTML code and select “Copy to Clipboard” and edit the text as desired. Note how the Paragraph tag will create two line breaks after the paragraph, whereas a line break will only create one. It will often use less code to use line breaks and therefore give you more space for text in the description.
This is an example of a Paragraph
This is an example of a Second Paragraph
<p>This is the code to create a Paragraph</p>
<p>This is the code to create a Second Paragraph</p>
This is an example of a Line Break
This is the sentence after a Line Break
This is the code to create a Line Break<br>
This is the sentence after a line break
Copyright and Trademark Symbols in Amazon Descriptions
While it is not recommended or necessary it is possible to use the following copyright and trademark symbols in either Amazon Product Features or Descriptions. The reason this is discouraged is if you use a Trademark symbol after your brand: Acme™ and a customer searches “Acme” Amazon’s A9 algorithm will not separate the symbol from the text and the customer will not easily be able to find your product. Copyright ownership is inherent, but it is possible to register your images and copy with the US Copyright Office. Trademark logos for your brand can be included in additional product images.
HTML Styles & Images No Longer Allowed in Amazon Descriptions
Amazon recently completed an update restricting paragraph styles which allowed users to customize text color and add background images.
If you attempt to add any of the characters or HTML listed below you may get an error that states:
“The product_description field contains an invalid value. Please provide a valid value for the field and try again.”
As of now, this code is no longer accepted. The following HTML, characters, and symbols are currently restricted in Amazon Product Descriptions.
Colored Text
Centered Text
Size 10 Font
Arial Text
Adding A+ Content Product Descriptions
Previously, Amazon restricted the ability to add beautiful A+ Content to Vendor Central sellers who sold directly to Amazon, but now A+ content can be added in Seller Central once you apply for and receive approval for Amazon Brand Registry. This has helped level the playing field and make Seller Central an even more appealing platform for many brands.
For brands selling on Amazon that do not yet have a registered trademark, we recommend using Amazon’s new IP Accelerator to register your trademark which can accelerate access to Amazon Brand Registry to just a few weeks, instead of the traditional 9-12 months to register a Trademark and wait for the approval. In the meantime, using HTML tags can be very helpful for making a product description stand out and easier to read for your potential customers.