The way people watch TV has changed for good. Your customers are no longer tied to cable schedules. They’re streaming their favorite shows on Netflix, catching up on dramas on Hulu, watching live sports on Prime Video, and tuning in to Twitch streams from creators they love. Now, you can be there with them.

Amazon Connected TV (CTV) advertising places your brand inside the content your audience is already consuming. On Amazon, that impact goes even further. Your ads run in premium streaming environments backed by Amazon’s unmatched first-party shopping data. You’re not just reaching an audience—you’re reaching the people most likely to buy, with tools to measure what happens next.

At Avenue7Media, we help Amazon sellers and brands capitalize on this massive shift in viewing habits, turning it into a true competitive advantage. We design campaigns that go beyond impressions to create measurable sales growth.

What CTV and STV Actually Mean

Connected TV (CTV) refers to internet-connected devices—such as smart TVs, streaming sticks, or gaming consoles—that enable viewers to access streaming apps like Prime Video, Amazon Freevee, and Twitch.

Streaming TV (STV), also called over-the-top (OTT) TV, is the delivery of video content over the internet rather than through cable or satellite. This includes live broadcasts, on-demand shows, movies, sports, and other content, viewed across TVs, laptops, tablets, and mobile devices.

Think of it this way: CTV is the device; STV is the content. Both create opportunities to meet customers where they’re already watching—inside Amazon’s premium streaming environments.

Why Amazon CTV is Changing the Game

The traditional “spray and pray” TV model is disappearing. Linear TV ad spend continues to decline annually, while Connected TV ad spend is accelerating. Viewers have shifted from fixed programming schedules to on-demand streaming, and advertising budgets are following them. 

What sets Amazon apart is the way it blends viewing behavior with actual shopping data. Your ads aren’t just served to a generic audience—they’re delivered to people whose recent searches, browsing activity, and purchases indicate a strong interest in your product category. 

Amazon offers two ways to run Streaming TV ads: 

• Sponsored TV: A streamlined, no-minimum-spend option that’s ideal for testing and gaining initial exposure. 
• Amazon DSP: A more advanced, data-rich approach with access to additional audiences, premium inventory, and more advanced targeting controls, but requires a higher minimum spend per campaign. 

Why Run Amazon Connected TV Advertising?

For Amazon sellers, this connection between content consumption and purchase behavior is a game-changer. It enables you to bridge the gap between brand awareness and measurable sales, all within the Amazon ecosystem.

Amazon Connected TV advertising isn’t just about getting your ad in front of more eyeballs—it’s about combining precision targeting with measurable, sales-driven outcomes. Every campaign is built on:

• Data-rich targeting that uses real shopping behavior
• Seamless cross-device reach to connect with viewers wherever they’re watching
• Actionable performance insights that tie ad views directly to sales metrics
• High viewability and brand safety in premium streaming environments
• Privacy-forward targeting with no reliance on cookies

Beyond campaign metrics, Amazon CTV often delivers a rising tide effect:

• Overall sales lift on Amazon
• Off-Amazon sales growth (tracked via anecdotal results and pixel data that drive sales on platforms like Walmart and your .com website)
• Brand lift increases — measured in multiple ways, including brand search volume before, during, and after campaigns
• Improved Best Seller Rank — often by 50–100 spots, along with stronger organic visibility
• Growth in both sponsored and organic sales
• Higher CTR and CVR driven by increased branded search volume
• Faster-growing subscription base — with Subscribe & Save adoption rising as branded searches increase (and tracked as part of campaign measurement)

With our “bottom-up” audience-building approach, Amazon CTV doesn’t have to break the bank. Instead of paying premium rates just to be the only ad on Thursday Night Football, we focus on finding where your customers actually spend their time and placing your ads in those exact moments. This highly targeted strategy means your Connected TV ads can cost less than Meta, podcasts, and even PPC ads — while still delivering a bigger impact. You’re not just stretching your budget; you’re maximizing every impression to reach the shoppers most likely to convert.

Why Amazon CTV Is Different from Other CTV Platforms

At Amazon unBoxed, Amazon made it official: they’re going to “connect content to commerce” in a way no one has ever done in the history of online sales.

Sure—other Connected TV platforms exist: Hulu, YouTube TV, Roku, Peacock, and more. But none of them have Amazon’s direct shopping intent data. Connected TV advertising is offered on platforms like Hulu, Roku, Peacock, Amazon Fire TV, YouTube TV, and other streaming apps and devices.

While other platforms know what people watch. Amazon knows what they’ve purchased, what they’ve browsed, what they’ve added to cart, and how often they reorder.

That means:

• No guessing whether your ad is reaching buyers or casual browsers
• No wasted impressions on audiences with no purchase intent
• Every viewer you reach is more likely to convert

And the scale is massive.

• Prime Video reaches 115MM+ ad-supported viewers in the U.S. each month—more than Hulu, Peacock, Warner Bros. Discovery, or Netflix.
• Prime Video Ads own 29.2% of AVOD/FAST viewing time, beating Roku Channel, Tubi, and Pluto TV.

In short, Amazon CTV combines the reach of television with the precision of PPC targeting and performance marketing powered by first-party ecommerce data. It’s not just about showing ads. It’s about showing the right ads to the right people, at the moment they’re most ready to buy.

How Does Amazon CTV Advertising Work?

Amazon’s CTV ecosystem connects your brand with high-intent viewers while they’re immersed in premium streaming content. Ads can appear on Amazon’s owned and operated (O&O) sites like Fire TV, Freevee, Twitch, Prime Video, Fire TV Channels, and leading broadcaster apps — including live events like Thursday Night Football. Amazon CTV ads can also appear on other top streaming platforms like Paramount, NBC, Apple TV, HBO Max, and Netflix, giving your brand even broader reach across where your customers are already watching.

Here’s how the main formats deliver impact:

• Sponsored TV – A self-serve option built for brands at any stage. Using Amazon’s massive pool of shopping and streaming insights, these ads connect you with the right audience at the right time on platforms like Prime Video and Twitch — all on the biggest screen in the home.
• Streaming TV Ads – Full-screen, can’t-skip videos that run before, during, or after series, films, live sports, and events. These ads show up on Prime Video, Twitch, Fire TV Channels, and leading third-party apps, reaching viewers whether they’re watching on connected TVs, desktops, or mobile devices.
• Interactive & Commerce-Enabled Ads – Ads that turn interest into action by letting viewers click straight to your product page or promotional offer — removing the friction between discovery and purchase.

A typical viewer journey can move from seeing your ad → browsing your product page → completing a purchase in just a few clicks. With 80% of ad-exposed Streaming TV viewers browsing on Amazon and 77% making a purchase, this format bridges the gap between brand awareness and direct sales in record time.

And here’s where Amazon CTV truly changes the game: we capture every shopper who watches your ad and retarget them until they buy. With traditional linear TV, this level of precision was impossible — but now your campaigns continue working long after the first impression. By keeping your brand in front of high-intent shoppers and re-engaging them until they complete a purchase, your CTV spend delivers lasting returns, turning a single exposure into multiple conversion opportunities.

This is exactly why Avenue7Media makes your brand impossible to skip — and even harder to forget. Our Amazon CTV campaigns are built to engage, influence, and convert, keeping you top-of-mind from the first frame to the final purchase.

The Shift from Linear TV to Digital-First Viewing

For decades, linear TV was the default. You bought prime-time slots, hoped your audience was tuned in, and waited weeks to see if sales budged. But your customers aren’t there anymore — and neither is the return on your ad spend.

Here’s the reality every ecommerce brand needs to confront:

Linear TV is losing ground fast. Top advertisers are pulling budgets at double-digit rates. Automotive brands alone cut linear spend by 16% in a single month. Why? Because fewer people are watching, and the costs aren’t going down.

Digital video is where attention lives. U.S. adults now spend more time on digital video than traditional TV — and the gap keeps widening. By 2025, CTV ad spend will reach $25 billion (+20% YoY), while linear TV continues its steady decline.

Entire audiences are unreachable on linear TV. 97% of surveyed intenders stream content online, and 5% don’t watch linear TV at all. If you’re still relying on traditional buys, you’re simply invisible to huge segments of your market.

And here’s the part that stings:

Linear media buying ≠ modern media results. Linear TV was built for reach. But ecommerce growth demands relevance, accountability, and performance. Every wasted impression is money left on the table — and every competitor that embraces CTV and Streaming TV is buying smarter, reaching deeper, and converting faster.

Linear TV ads ask you to spend and hope. CTV ads let you spend and know.
That’s the difference between running ads and running growth.

At Avenue7Media, we help e-commerce brands and Amazon sellers move beyond outdated media buying and into strategies that actually deliver results. Let us build your CTV strategy that connects your brand with buyers who are ready to act — not just watch.

How to Measure Amazon CTV: Key Metrics

If you’ve ever run traditional TV ads, you know the pain: big budgets, weeks of waiting, and little clarity on whether sales moved at all. Amazon CTV changes that. For the first time, you can measure television advertising with the same precision you expect from PPC — powered by Amazon’s unrivaled first-party data. Instead of panel estimates and lagging reports, you get near real-time visibility into how your campaigns drive both brand impact and sales outcomes. 

The KPIs That Actually Matter on Amazon CTV

Amazon CTV advertising isn’t the same as traditional PPC, and can’t rely exclusively on the same metrics used to measure bottom-of-the-funnel advertising. These KPIs are best suited to provide brands with insight into the effectiveness of their campaigns:

• Incremental Reach
  Measure how many new shoppers you’re reaching on top of your existing campaigns. With Nielsen TAR (Total Ad Ratings) or AMC insights, you’ll see exactly where CTV extends your brand’s footprint beyond linear and other digital channels.
• Brand Lift
  Understand the real impact on shopper perception. With Amazon Brand Lift or increased Branded Search Volume, you can quantify improvements in awareness, consideration, and purchase intent — and benchmark against competitors.
• ROAS (Return on Ad Spend)
  Go beyond vanity metrics. With Amazon DSP reporting and Amazon Marketing Cloud, every dollar spent on CTV can be tracked against attributable sales, giving you clear ROAS down to the SKU level.
• Purchase Rate & New-to-Brand Customers
  Because Amazon ties ad exposure to shopping behavior, you can see not just who watched but who bought. Even more valuable: identifying how many were new-to-brand customers. This metric is crucial for brands seeking to expand their market share within Amazon’s ecosystem.

The Tools That Power Measurement

• Amazon Marketing Cloud (AMC) – Gives multi-touch attribution, so you can connect the dots from the very first ad view to final purchase.
• Amazon Brand Metrics – Benchmarks your share of attention, shopper engagement, and purchase intent within your category.

Linear TV can only estimate who might have been watching. Amazon CTV, powered by aggregated first-party shopper data, reveals how ad-exposed audiences actually behave — from browsing product detail pages to adding items to carts and completing purchases. That’s true closed-loop attribution at work.

At Avenue7Media, we help brands unlock Amazon’s full measurement suite — from Amazon Marketing Cloud to Brand Metrics — to not only track results but also scale them.

How We Help Brands Win on the Big Screen

Running Amazon CTV ads isn’t just about placing media buys — it’s about telling your brand’s story in a way that actually drives sales. Too many campaigns waste money on impressions that appear impressive on a chart but fail to drive revenue. What matters is ensuring your story reaches shoppers who are ready to act — and being able to prove it. That’s the difference our process delivers.

Step 1: Audience Planning & Segmentation

Every great story begins with the right audience. With Amazon’s unrivaled shopper data, we build precise segments based on real buying signals — who’s browsing, who’s adding to cart, who’s reordering in your category. Instead of chasing vague demographics, your story is delivered to the people most likely to buy. That means every impression is working toward revenue, not wasted reach.

Step 2: Creative & Format Strategy
On CTV, your creative isn’t background noise — it is the viewer’s experience.

That’s why we design ads that feel native to streaming but unmistakably yours. Whether it’s Sponsored TV for efficient reach, full-screen Streaming Ads for impact, or interactive formats that drive direct product engagement, we tailor creative to match shopper intent. Every spot is built to do more than entertain — it makes sure your brand doesn’t just get seen, but remembered, trusted, and chosen.

Step 3: Campaign Execution via Amazon DSP
Execution is where most campaigns fall apart — wasted impressions, poorly timed placements, or budgets spread too thin. That’s why we don’t just “launch and hope.” We manage every detail through Amazon DSP, giving your brand access to premium inventory across Fire TV, Prime Video, Twitch, Freevee, and top third-party apps where audiences are most engaged.

Every dollar is managed impression by impression, with programmatic buying that adjusts in real time. This means your campaigns don’t just scale — they scale efficiently, balancing reach with precision. 

Step 4: Attribution, Insights & Optimization
This is the step where most agencies stop — but it’s the one that determines whether your CTV spend actually grows your business. At Avenue7Media, we go beyond surface-level metrics, such as impressions or views. With Amazon Marketing Cloud and Brand Metrics, we tie ad exposure directly to the signals that matter: branded searches, product detail page views, add-to-carts, subscribe & saves, and purchases.

But measurement is only the start. Our team builds feedback loops that turn these insights into action — refining audiences, adjusting bids, and reshaping creative strategy in near real time. That means your campaigns don’t just report results — they improve continuously.

Where other agencies hand you a post-campaign deck, we hand you growth levers: clear visibility into what’s working, what’s not, and how to push performance further. The outcome is simple — CTV that doesn’t just earn attention but proves its value in your sales.

Why Leading Brands Choose Avenue7Media

Leading brands don’t just choose us for execution — they choose us for outcomes. At Avenue7Media, we don’t rely on cookie-cutter strategies or outdated playbooks. We combine sharp audience insights with performance-driven media buying to put your brand exactly where your customers are making decisions.

What gives us the edge is our people. Our team is stacked with former Amazon insiders, successful 7–8 figure sellers, technologists, and analysts who understand what it takes to win in the ecosystem — because we’ve done it ourselves. Backed by a 100+ person super-team, we’ve delivered triple-digit sales growth, category-defining exits, and omni-channel brand lift that extends far beyond Amazon.

We’re trusted because we bridge creativity with accountability: every campaign is built to spark attention and measured against the numbers that matter most — sales, growth, and ROI. By focusing on scalable systems, transparent reporting, and a deep understanding of your industry, we’ve become the partner brands turn to when they’re ready to move beyond experiments and start driving meaningful, predictable results.

Ready to Put CTV to Work for Your Brand?

The shift to streaming isn’t slowing down—and the brands that win are the ones who adapt first. With Avenue7Media, you don’t just get ads placed on a screen—you get strategies built to engage, influence, and convert. We help ecommerce brands and Amazon sellers turn CTV into a performance channel that drives measurable revenue.

Don’t wait until your competitors own the streaming space. The time to act is now.

CTV Ads That Work—Without the Huge Spend

I’m not here to make you pay top dollar for a prime-time spot. We target your audience where they actually watch, and still make every dollar work harder.