Human Beings need and love a good story. We’re hard-wired to pass knowledge and information down to the next generation with the power of story.
Consumers love a good story as well. If you’re not telling a compelling story that explains why your customer should trust your listing and product enough to add your item to the cart… you’re not going to win in this game.
There are a lot of places to display copy on Amazon these days, and good copy incorporates multiple elements.
You have to think about SEO, brand messaging, features, and benefits, all while staying in line with Amazon policy and Amazon’s Style Guide recommendations.
Writing Copy for Both the Amazon Algorithm and the Customer
You have to keep in mind that you are writing for both the A9 algorithm and the consumer. This calls for a balancing act that most brands often get wrong.
Characters and relevant keywords matter on Amazon but don’t lose sight that living, breathing consumers are reading your listings, and you must tell a compelling story.
Besides reading the product features and benefits, customers want to know the story behind your brand.
You should communicate your brand story throughout all your content, including the visuals, to elicit some feeling. This is what will make them remember you, trust you, and buy from you.
Optimizing Amazon Product Listing Title
Titles are one of the most important things you can do to optimize your listing on Amazon. Your title has the greatest impact on the life of your listing than anything else you do. It’s the first thing people see on search results.
A well-optimized title will drastically increase your click-through rate.
In this episode, Shannon and I share some tips on the best practices to tell your brand story and optimize your copy to get those clicks and sales!
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