
Amazon is a Brand Growth Channel (not a Content Management Platform)
No Resellers, No Exceptions Amazon is no longer just a bottom-of-the-funnel sales platform—it’s a full-funnel brand growth machine. Yet many
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No Resellers, No Exceptions Amazon is no longer just a bottom-of-the-funnel sales platform—it’s a full-funnel brand growth machine. Yet many
A HUGE Obstacle big, well-known brands face on Amazon is the internal belief that it’s okay to let resellers stay on the platform. Jason and Shannon break down the false beliefs behind this mindset.
Controlling your Brand and destiny on Amazon can seem daunting, but it’s possible and, in fact, a necessity to winning in today’s ecommerce world. Today’s guest on the podcast is Whitney Gibson, a pioneer in laying the foundation and legal strategy behind helping brands regain control of their Brand on Amazon and online.