Jason Boyce, CEO at Avenue7Media, weighs in on Jeff Bezos wanting to build the “everything store.” Now the company is drowning in China-based sellers hawking the same items under a dizzying array of brands. Boyce explains that through all the evolutions of its marketplace, it has become apparent that Amazon is locked in a kind of permanent arms race with sellers choosing to use banned and underhanded tactics. He stated that it is only a matter of time until newly minted brands figure out how to game Amazon’s algorithms in new ways. Learn why your Amazon search results are more confusing than ever.

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