Jason Boyce, CEO at Avenue7Media, weighs in on Jeff Bezos wanting to build the “everything store.” Now the company is drowning in China-based sellers hawking the same items under a dizzying array of brands. Boyce explains that through all the evolutions of its marketplace, it has become apparent that Amazon is locked in a kind of permanent arms race with sellers choosing to use banned and underhanded tactics. He stated that it is only a matter of time until newly minted brands figure out how to game Amazon’s algorithms in new ways. Learn why your Amazon search results are more confusing than ever.
Read the entire article here: https://www.wsj.com/articles/the-surprising-reason-your-amazon-searches-are-returning-more-confusing-results-than-ever-11656129643