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No Resellers, No Exceptions Amazon is no longer just a bottom-of-the-funnel sales platform—it’s a full-funnel brand growth machine. Yet many
In this episode, Jason and special guest Shirish Nadkarni discuss his new book “Winner Takes All: Case Studies in How Online Marketplaces Are Creating Modern Monopolies,” how ecommerce marketplaces gain critical mass, and how Amazon compares to earlier marketplaces like eBay when it comes to online monopolies.
Amazon will be hold its ninth annual summer shopping Amazon Prime Days on July 11-12. It comes preloaded with brand
Jason and Shannon discuss the differences between coupon codes, lightning deals, and Amazon promotions and how and when to use each (best practices and strategies).
In this episode, we discuss the elements of Amazon video marketing in order to communicate in an authentic way to your potential customer that your product is for them.
Forming a Solid Marketing Base: Website, Database, and Amazon Advertising dollars spent off Amazon will always increase your Amazon sales.
Jason Boyce, CEO and Founder of Avenue7Media, and author of The Amazon Jungle, shares insights with MARTECH. He says that established
Here’s a little secret to Amazon marketing success… Your success in Amazon marketing actually lies in your ability to track
