by Ryan Helms | Sep 20, 2022 | Day2 Podcast
What do the George Foreman Grill, GoPro camera, and OxiClean have in common? I bet you said they are all billion-dollar brands, and you are right. But they all reached that success thanks to the amazing talents of my friend Rick Cesari who is on the show today. He is...
by Ryan Helms | Sep 13, 2022 | Day2 Podcast
Human Beings need and love a good story. We’re hard-wired to pass knowledge and information down to the next generation with the power of story. Consumers love a good story as well. If you’re not telling a compelling story that explains why your customer should trust...
by Ryan Helms | Aug 23, 2022 | Day2 Podcast
More than 65% of people searching to buy a product online start at Amazon.com. This is a mind-blowing statistic that sums up the power of Amazon SEO. If you are not optimizing your product listing, you are losing big time. Even for those product searches done on...
by Ryan Helms | Aug 16, 2022 | Day2 Podcast
Amazon is out shopping again! Just recently, they announced the acquisition of iRobot Corp, maker of Roomba vacuum cleaner, for $1.65 Billion and OneMedical for $3.49 Billion. These are 2 very big acquisitions within the space of about a week, with huge implications...
by Ryan Helms | Aug 3, 2022 | Day2 Podcast
Your sales are growing, and life is good until, one day, you wake up to a huge drop in sales. A search for your product with keywords you rank well for shows that your product is nowhere on the search results page. You’re the latest example of Amazon suppressed...