Amazon News

What is 360 Photography? 360-degree photography refers to the methodology of taking pictures and then putting them together in one file as a GIF, MP4, or HTML file so that a customer viewing the product online can see the product as though they’re in the store looking...

Why does the FTC matter to Amazon sellers? The Federal Trade Commission is responsible for a variety of consumer protections in the United States, ranging from identity theft, to predatory debt collection practices, to various privacy protections, such as the do not...

We work with clients on a regular basis who aren’t sure how to brand their products, or even what options there are. Considering Amazon is a wild west with so many generic products or copycat sellers, having a good logo that’s permanently affixed and somewhat...

When selling on Amazon, just like any other 3rd party platform, there is a chance your inventory could be damaged somehow. Keep this in mind; there’s always a risk that you could lose the cost of goods, plus the cost of miscellaneous fees, to list and/or to...

Another Q4 surprise from Amazon! If you sell topicals on Amazon.com, you’ll want to know more about how to respond and handle this new vetting requirement. What is a “topical”? In a nutshell, it’s anything that goes on your skin: ointments, creams, serums, even...

The art of Public Relations (PR) is all about creating and managing your reputation – it’s a long game, the continual result, and flavor of which is a combination of what you do publicly, what you say publicly, and what others publicly say about you. PR requires a...