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Amazon Brand Protection

Regaining Brand Control in the Digital Age w/ Whitney Gibson of Vorys

Controlling your Brand and destiny on Amazon can seem daunting, but it’s possible and, in fact, a necessity to winning in today’s ecommerce world. Today’s guest on the podcast is Whitney Gibson, a pioneer in laying the foundation and legal strategy behind helping brands regain control of their Brand on Amazon and online.

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The Mind-Blowing Power of Amazon SEO 

In this episode, I am joined by Shannon Roddy for a deep dive into Amazon SEO Keyword Research, including tools to use, strategies to find and validate your most relevant search terms, as well as best practices and common mistakes.

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Amazon’s Acquisition of iRobot a Huge Privacy Concern

In this episode, Jason and Shannon discuss Amazon’s recent acquisitions of iRobot Corp, owner of Roomba, for $1.65 Billion and OneMedical for $3.49 Billion. We cover the implications of a tech giant gathering more data about homes and consumers, as well as how it might impact sellers.

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