Discussing Amazon’s Latest News Stories with James Kelly
Join us as we go through all the latest news from the Amazon world!
November 18, 2022
Schedule Consultation
Join us as we go through all the latest news from the Amazon world!
In this episode, Shannon and I talk about Amazon product reviews, the challenges for brands and sellers to get legitimate product reviews, how Amazon is vetting (or not vetting) those reviews properly, and what the FTC is doing about product review manipulation.
In this episode, Jason interviews Justin Chen, co-founder of PickFu, a crowdsourcing Amazon split testing platform that provides qualitative and quantitative data on images, videos, and more.
In this episode, Jason and Shannon discuss when it’s best to launch your product or brand on Amazon. What criteria need to be in place to ensure a successful launch?
We discuss the highlights of the Amazon Accelerate 2022 seller conference, as well as some of the new features and rollouts Amazon is providing for sellers and brands.
In this episode, we discuss the elements of Amazon video marketing in order to communicate in an authentic way to your potential customer that your product is for them.
In this episode, Shannon and I share some tips on the best practices for Amazon listing content optimization to tell your brand story and get those clicks and sales!
In this episode, I am joined by Shannon Roddy for a deep dive into Amazon SEO Keyword Research, including tools to use, strategies to find and validate your most relevant search terms, as well as best practices and common mistakes.
In this episode, Jason and Shannon discuss Amazon’s recent acquisitions of iRobot Corp, owner of Roomba, for $1.65 Billion and OneMedical for $3.49 Billion. We cover the implications of a tech giant gathering more data about homes and consumers, as well as how it might impact sellers.
You know you have been search suppressed when a product you rank well is nowhere to be found on the search results page. You could be further down the results or even completely delisted due to negative return experiences, which affects your NCX score.
