Avenue7Media helps brands accelerate profitable growth across Amazon, Walmart, and other retail marketplaces. We work with brands ranging from emerging businesses to sophisticated enterprise organizations, operating as an extension of their teams to build and execute strategies that drive measurable marketplace growth.
We are looking for a Retail Media Growth Strategist who combines deep, hands-on Amazon Advertising expertise with the ability to think strategically, communicate confidently with clients, and connect advertising performance to broader business outcomes.
This is not simply a campaign-management role.
You will own advertising strategy and execution for a portfolio of brands, but your job is bigger than optimizing bids and keywords. You must understand the client’s revenue goals, profitability targets, customer, competitive position, and growth opportunities—and translate those into a retail media strategy that clients can understand and believe in.
The strongest candidates know Amazon Advertising deeply but don’t get trapped in the mechanics. They can move comfortably between the campaign level and the executive-level business story.
What You’ll Own
Build the Growth Strategy
- Translate client revenue, profitability, and brand objectives into clear retail media strategies and investment plans.
- Develop full-funnel strategies across Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and other relevant retail media formats.
- Determine the appropriate role of each advertising tactic within the customer journey—from demand generation and new-customer acquisition through consideration, conversion, and retargeting.
- Develop strategies around branded vs. non-branded traffic, new-to-brand acquisition, audience development, category expansion, and competitive conquesting.
- Connect advertising decisions to marketplace performance, including traffic, conversion, organic rank, revenue, contribution margin, and overall business growth.
Own Performance
- Create, manage, and optimize Amazon Advertising and other retail media campaigns.
- Own daily budget pacing, bidding, targeting, campaign structure, and optimization.
- Diagnose performance issues and identify the biggest opportunities for growth.
- Manage toward revenue, ROAS, TACoS, profitability, new-to-brand, and other relevant performance targets.
- Conduct keyword, audience, search-term, competitive, and performance analysis.
- Develop testing roadmaps with clear hypotheses, KPIs, and measures of success.
- Proactively identify when performance is off track and recommend corrective action before the client has to ask.
Tell the Business Story
This is one of the most important parts of the role.
You must be able to take complex advertising data and turn it into a clear answer to:
What’s happening? Why is it happening? What are we going to do about it? What result do we expect—and when should we expect to see it?
You will:
- Present directly to clients, including senior marketing and eCommerce leaders.
- Translate campaign-level data into executive-level insights and recommendations.
- Explain the role different media tactics play across the funnel and establish the appropriate KPIs for each.
- Clearly articulate where growth is constrained and where incremental investment can create opportunity.
- Prepare insightful performance reporting that focuses on decisions and business impact—not simply reporting metrics.
- Confidently challenge assumptions when the data points toward a better strategy.
Who We’re Looking For
- 4+ years of hands-on Amazon Advertising experience.
- Deep experience with Sponsored Products, Sponsored Brands, and Sponsored Display.
- DSP experience strongly preferred.
- Experience managing meaningful advertising budgets and complex accounts.
- Strong understanding of ROAS, TACoS, CAC/customer acquisition, new-to-brand, traffic, conversion, and profitability.
- Strong analytical skills and advanced Excel proficiency.
- Experience developing advertising strategies tied to revenue and business objectives—not simply campaign KPIs.
- Demonstrated client-facing experience.
- Ability to present confidently to senior stakeholders and simplify complex advertising concepts.
- Strong business judgment and ability to understand a client’s P&L at a high level.
- High sense of ownership, urgency, curiosity, and accountability.
- Ability to operate effectively in a fast-moving remote environment.
Experience with Walmart Connect and other retail media networks is a plus.
You May Be a Great Fit If…
You love the mechanics of Amazon Advertising—but you don’t stop there.
When performance changes, your first instinct isn’t simply to adjust bids. You want to understand why.
Is traffic changing? Are we reaching the right audience? Is the media mix wrong? Is conversion the constraint? Is branded demand masking weak customer acquisition? Are we over-invested at the bottom of the funnel? Is creative failing to resonate? Is the client investing enough to achieve the revenue objective?
You can investigate those questions, build a strategy from the answers, execute it, and then explain the story clearly to a client.Strategist